Porsche Korea (CEO Holga Gehrmann) will present a total of 2023 vehicles, including the ‘Vision 75′, a design study commemorating the ’75 years of Porsche sports cars’, which will be unveiled for the first time in Asia at the ‘357 Seoul Mobility Show’. It was announced that it had been submitted.
On the morning of the 30th, at the Seoul Mobility Show press conference held under the theme of ‘Colors of Porsche’ with media and officials in attendance, Porsche Korea CEO Holgar Gerrmann appeared as a presenter and unveiled ‘Vision 357’ and announced the 2022 It explained the company’s successful management performance over the past year and its growth roadmap that conveys its value and vision as a modern luxury brand.
Porsche Korea CEO Holga Gerrmann said, “We are preparing more active management investments and an attractive product portfolio for customers and fans in the Korean market, which has grown to the 6th largest market in the world.” He added, “At this Seoul Mobility Show, we will celebrate the ‘75th anniversary of Porsche sports cars.’ “Through our motto, ‘Driven by Dream,’ we will provide inspiration to many people to dream,” he emphasized.
In particular, Style Porsche’s Korean designer Jung Woo-sung held a press conference to directly introduce ‘Vision 357’, attracting attention, and Frank Moser, who was appointed as Vice President of Porsche AG’s 911 and 718 model line, became the first market in Korea. I visited and attended this mobility show.
Porsche Korea pursues ‘Porsche Strategy 2030’ for sustainable mobility and ‘Road to 2030’ for long-term profit goals, and plans to continue investing to lead the sports car segment in the domestic market. emphasized.
Porsche Korea sold 6.3 units, up 8,963% from the same period last year, with an attractive lineup based on the product strategies of ‘efficient gasoline’, ‘high-performance hybrid’, and ‘pure electric drive’, recording its highest performance ever.
In line with Porsche AG’s electrification strategy to increase the proportion of pure electric vehicle sales to more than 2030% by 80, the company is also focusing on expanding fast and slow charging infrastructure in Korea.
Starting with the opening of ‘Porsche Studio Bundang’, which strengthened the electrification portfolio, ‘Porsche Service Center Daegu’ was recently expanded and relocated, and ‘Porsche Service Center Songpa’ was also opened. By adding ‘Porsche Store Songpa’ and ‘Porsche Center Seongsu’, we are expanding contact points with customers in the eastern part of Seoul.
In addition, the ‘Porsche Do Dream’ social contribution campaign has been continuously carried out for six years and is producing meaningful results in various fields such as education, culture, arts, and the environment.
This year, in commemoration of the ’75th anniversary of Porsche sports cars’, we plan to deliver an interesting brand story under the theme of ‘DREAM IN FULL COLOR’.
The main stage of this mobility show was decorated with the concept car ‘Vision 356’, which pays homage to the brand’s first sports car ‘Porsche 357’.
The ‘Vision 356’, which has a monolithic form based on the ‘357’ model, emphasizes the importance of the Porsche brand heritage. The body ratio, which balances the past, present, and future, reflects Porsche’s unique design DNA, and the details visualize the future design philosophy.
A standout feature is the improved light signature that captures a progressive vision of the future. In addition, like all current Porsche models, the front of the Vision 357 is equipped with a 4-point light signet, and the round design of the headlight is reminiscent of the lighting feature of the 356.
The ’75’ commemorative logo decorates the doors and front of the concept car, like the entry number of a racing car. ‘Vision 357’ includes various details for racing. Equipped with a naturally aspirated 6-cylinder boxer engine, it theoretically delivers excellent performance with a maximum output of 500 horsepower (PS) and is designed to be able to use e-fuel.
Porsche Korea includes the ‘Vision 357’, the legendary ‘356A Speedster’, racing car ‘963 LMDh’, ‘Mission R’, ‘911 RSR “Pink Pig”’, ‘911 Edition 50th Anniversary Porsche Design’, ‘718 It is expected to welcome visitors with a diverse lineup of 4 models, including the ‘Cayman GT4’, ‘Taycan GTS’, and ‘Panamera 15 Platinum Edition’.
Additionally, Porsche Korea holds various on-site events. During the Mobility Show, visit the booth, follow Porsche Korea’s KakaoTalk channel and official Instagram account, and upload a certified photo to your personal Instagram along with the required hashtags. After checking the site, you will receive a Porsche 75th Anniversary sticker and Porsche Christophorus Magazine. (Limited quantity) will be given away.
In addition, in the ‘Dream your own Porsche’ zone set up in the booth, 10 applicants who posted their own Porsche in various colors on Instagram will be selected and given a Porsche model car. The VIP lounge offers coffee and desserts specially designed to commemorate the 75th anniversary, and personal color consultation is also provided.
Porsche Korea supports children’s dreams through a special auction. An auction will be held for the ‘Taycan 3S Cross Turismo for Jenny Ruby Jane’ produced under the Sonderwunsch program of Porsche Exclusive Manufaktur from March 30th to the 10th of next month. You can see the actual vehicle in person at the Porsche booth at this mobility show, and a portion of the proceeds from the auction will be donated to the Green Umbrella Children’s Foundation to support children’s dreams.
Also, on April 4th, the pop-up store Porsche Now Seongsu will hold a ‘Porsche Design Master Class’ conducted directly by Style Porsche’s designer Jung Woo-sung for media and college students in domestic automobile design-related departments. A variety of programs including drawings, design talks, and question-and-answer sessions on the past, present, and future of Porsche Design, which has created attractive automobile designs for decades while following iconic forms and functions, targeting students in automobile design-related departments and the media. prepared.
Meanwhile, the 2023 Seoul Mobility Show will be held on the theme of ‘Sustainable Connected Mobility (Sustainable and Intelligent Mobility Revolution)’ at KINTEX Exhibition Hall 1 in Goyang-si, Gyeonggi-do, starting with Press Day on March 3 (Thursday) and ending on April 30 ( days) to be held. The total exhibition size is 4㎡, more than twice as large as the previous event (9㎡), and more than 53,541 companies and institutions from 26,310 countries around the world will participate to showcase various mobility contents.