Rising Craft Co., Ltd. (CEO Lee Jun-seo) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9th to January 12th (Friday, local time) next year.
Rising Craft, a brain science-based digital therapy device startup, is developing software that uses XR technology to rehabilitate the brain’s visual mechanism. Through this, we aim to present infinite rehabilitation possibilities beyond temporal and spatial constraints and provide effective rehabilitation opportunities for brain-damaged patients in the medical field to optimize their function and improve their quality of life.
Rising Craft, which has accumulated a lot of know-how over many years in the XR field, began developing TiU (Brain Cognitive XR Rehabilitation Program) using this. Regarding this, a Rising Craft official said, “Hemiplegia rehabilitation treatment using the brain’s visual mechanism is a very interesting developing field in the fields of modern medicine and brain science. “Using XR technology, we promote brain plasticity by showing normal movement in abnormal body parts through visual stimulation and provide new rehabilitation opportunities for patients with hemiplegia,” he explained.
Specifically, XR technology is said to improve the effectiveness of mirror therapy by providing an immersive experience, allowing patients to participate in various scenarios. Additionally, by simulating real-world activities in a virtual environment, patients can gain confidence and translate these skills into improved functioning in everyday life.
Through customized treatment and exercise programs, it is possible to create a customized treatment plan and even achieve the effects of exercise by considering the individual patient’s condition and optimizing the treatment approach accordingly. Additionally, SaaS-based patient data is stored in the cloud to continuously monitor patient progress and facilitate treatment plan adjustments based on real-time feedback.
Utilizing the brain’s visual mechanisms in mirror therapy services provides new rehabilitation opportunities for patients with hemiplegia and promotes functional recovery, promoting bypass of the damaged area or restoring the function of the replacement area by showing the normal movement of the damaged area through visual stimulation. Its main advantage is that it strengthens and ultimately improves the patient’s daily living functions.
Rising Craft has been selected for several R&D projects so far and is achieving continuous growth with investment from the Incheon Creative Economy Innovation Center. We plan to further expand and conduct high-level research through future investment rounds. An official said, “The investment round scheduled for early next year is an important step for the company to drive continued growth and innovation. “Through this, we will strengthen our technological competitiveness and seek new market opportunities,” he said. “In addition, we will expand our investment in research and development to introduce innovative products and services and establish a leading position in the market.”
In addition, “Based on the exposure and feedback gained through CES 2024, we plan to strengthen our position in the global market and seek to enter new markets,” he said. “Furthermore, we will strengthen strategic partnerships based on the possibilities for cooperation derived through CES 2024 and expand local “We will develop a marketing strategy that takes into account market characteristics and work with local partners to realize global expansion,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page
