Marum Design (CEO Jang Jun-ho), an automobile design company, unveiled two types of small electric trucks, ‘IREON’, for the first time in Korea at the ‘4 Seoul Mobility Show’ held at KINTEX in Ilsan until April 9.
iLeon is an economical urban electric commercial vehicle brand that Marum Design has been researching and developing with experts in each field over the past five years. It consists of two small electric trucks optimized for urban environments: the 5-ton class IR0.5 E-Pickup and the 3-ton class IR1 E-Light Truck. It is made up of species. The iLeon show car will be introduced at this Seoul Mobility Show and is scheduled to be launched in August-September next year.
The iLeon small electric truck is manufactured with a unique and trendy design, monocoque body, and frame body structure, and was developed with a focus on practical transportation capabilities and eco-friendliness for urban life.
The exterior creates a futuristic style and presence by utilizing a design sensibility that stands out for strength and dynamism and the practicality and efficiency of an urban commercial vehicle. In particular, the LED headlamp features the Ireon signature, completing a three-dimensional and sophisticated front style.
In addition, the interior is designed with the driver’s convenience and taste in mind. The cooling/heating air conditioning system provides a comfortable driving environment all year round, and the easy-to-use dial gear and highly useful storage space provide a convenient space for the driver.
Designed with actual driving convenience in mind. The line from the steering wheel to the easy-to-use button starter and smoothly operated dial-type gear was designed with the driver’s convenience in mind, and a mobile phone-specific non-slip pad is installed as standard, providing an environment where one can focus on driving. do.
Above all, safety features for truck drivers have been strengthened. It is equipped with a number of features for driver safety, such as a rear detection sensor, a rapid charging system, BBS, and EPS, which enable strong braking power and light and quick steering operation.
iLeon has a reasonable initial purchase cost and economical maintenance costs, so it can be used in a variety of fields such as small-capital start-ups such as laundries, flower shops, and restaurants, and as a business vehicle such as courier, delivery, and after-sales service services. In the future, we plan to release electric delivery cars (E-Delivery Cars), 6-seater electric vans (E-Vans), food trucks, and mini camping cars for logistics and transportation.
Marum Design’s strategy is to focus on targeting the B2B market targeting companies through the O2O platform and sell in various ways depending on the region in an omni-channel manner. In addition, we plan to provide on-site service and in-store maintenance service by applying the 2 Way system in cooperation with professional mechanics. Overseas, we plan to build competitiveness by localizing our products to suit the characteristics of export regions through cooperation with export specialized companies.
Junho Jang, CEO of Marum Design, said, “We will develop a new dedicated E-Platform and simultaneously develop LHD and RHD targeting the global market, and we are pursuing certification in major countries around the world in accordance with Korean, Chinese, and European laws and regulations.” “Just as Apple established the IOS ecosystem with Foxconn, we will build a new E-Commercial Mobility ecosystem targeting the global market with Shenhe Auto,” he said.
Marum Design Co., Ltd. is a first-generation Korean automobile design outsourcing company that started in January 2000 with designers from the product design division of Hyundai Motor Company and handles the entire automobile development process, including automobile planning, design development, concept design, and brand image making. It is a company specializing in automobile design. We are building successful references by building a highly reliable network with automobile companies around the world, including Korea, China, Japan, the United States, and India.
Meanwhile, the 2023 Seoul Mobility Show will begin with a press day on March 1th (Thursday) at KINTEX Exhibition Hall 3 in Goyang-si, Gyeonggi-do under the theme of ‘Sustainable·Connected·Mobility (Sustainable·Connected·Mobility)’ and end on April 30th ( It will be held until Sunday. The total exhibition size is 4㎡, more than twice the size of the previous event (9㎡), and over 53,541 companies and organizations from 26,310 countries around the world will participate and showcase various mobility contents.