Marketon Co., Ltd. (CEO Yang Chang-jun) announced that it will participate in CES 2024, the world’s largest IT and home appliance exhibition, to be held in Las Vegas, USA in January next year.
Marketon, a technology company in the display field, is conducting business based on holographic displays that enable more natural content expression than AR (augmented reality) and VR (virtual reality) as the industry paradigm shifts from high-definition to immersive displays.
In particular, it has overcome the limitations of holograms, which were limited to use in dark environments, and has demonstrated its unique technological capabilities by securing a technology that displays a clear screen even in high illumination. Marketon is accelerating its efforts to strengthen its research and development capabilities with the goal of expanding the supply of these technologies to various fields such as metaverse, medical displays, and automobile control systems.
At the upcoming CES 2024, Marketon will showcase its hovering hologram product line. It maximizes versatility by further upgrading the existing hologram technology, and is characterized by supporting dramatic effects and interactions as if floating in the air even in bright places.
In addition, it provides the optimal viewing angle to those who access the content through user facial recognition and tracking functions, and by implementing interactive aerial images, it can be expected to be widely used as an AI assistant, unmanned sales system kiosk, remote video call, etc. Through the development of this differentiated hologram technology, Marketon has made remarkable achievements, such as being selected as an excellent innovative company and obtaining the SBA’s ‘Hi Seoul Company’ certification.
An official from Marketon said, “We have been actively participating in overseas exhibitions and fairs since 2022 and are focusing on discovering buyers in the global market.” He added, “In particular, it is a competition venue for technology companies from around the world and a venue for buyers from various countries and regions. “We will knock on the door of a large market at CES, where everyone’s attention is focused,” he said, explaining the reason for participating in this exhibition.
He continued, “In addition to technology products targeting the B2B market, we plan to expand our business area to the B2C sector in the future and increase contact points with general consumers.” He added, “The importance of content in the future society is rapidly increasing, and the “We expect that we will be able to secure a wide range of demand by meeting the trend of upgrading quality and maximizing immersion,” he added.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to CES 2024 news special page