Wemade Co., Ltd. announced that it has made a strategic investment in Sneakers (SNKRZ), a next-generation M2E (Move to Earn) project that allows users to receive coins as rewards for exercising.
Sneakers adds a LAND concept connected to a real map to the existing M2E business model that allows users to purchase sneaker NFTs, receive coin rewards when they exercise, and use the received rewards to repair or level up the NFTs, thereby generating profits through companies’ marketing activities. Pursuing a sustainable business model by creating
Sneakers’ NFT is showing good performance, ranking first in sales in the Klaytn chain category for the past 30 days on OpenC, the world’s largest NFT exchange.
Wemade is investing in all aspects of blockchain companies and projects. It attracted attention with successive investments such as luxury fashion metaverse Altava’s TAVA Coin and Korea’s first short-form platform Celeby’s FanC Coin.
Wemade is actively investing in utility projects, that is, blockchain projects with practical uses, and is achieving good investment results. This sneaker investment also took into account both the expansion of the Wemix ecosystem and good performance.
Sneakers has already secured a community of 100,000 people and is growing into the largest NFT project that started in Korea. It is also a global project with more than 70% of overseas users, including Japan. Wemade plans to cooperate to further accelerate the global expansion of sneakers.
In addition, sneakers are the world’s first M2E service to be linked to Apple Watch, support both running and cycling modes, and even include users who are not familiar with blockchain through an open mode that allows them to participate in exercise even without an NFT.
Hyunkuk Jang, CEO of Wemade, said, “We expect that the M2E project sneakers, which have a clear utility, will provide greater diversity to the ecosystem of Wemix 3.0,” adding, “In particular, games and real-life activities will be connected through the blockchain economy.” It was said.
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asian Innovation Hub Pangyo Techno Valley 2022’ news