Kakao Mobility opened the ‘Mobility Report Homepage’ on the 14th and provides analysis content of the ‘Mobility Report’, which has presented domestic mobility trends. The homepage will build and manage digital assets of existing annual mobility reports and serve as an archive of newly released content.
Kakao Mobility has been publishing mobility reports annually and analyzing big data on the movements of Kakao T users to highlight users’ changing lifestyles and domestic mobility trends.
The Mobility Report website opened this time is a kind of ‘mobile content and data archive’ that gathers in one place not only the digital asset construction and integrated management of the Kakao Mobility Report, which has been published every year since 2017, but also the movement data analysis results that are scheduled to be released in accordance with the timeliness starting this year. plays a role. This will allow all users and stakeholders to easily check not only the timely content of the mobility report, but also past content and data.
As the ‘Kakao Mobility Report’ has been well-received as a resource that provides an overview of the year’s major movement data and related issues, the plan is to continue to publish a separate report in the form of a booklet at the end of each year by compiling the contents released on the website.
Kakao Mobility is the first content on the Mobility Report homepage, and covers the biggest topics of the year: ▲ examining the status and implications of the taxi crisis and the mismatch between supply and demand, and ▲ analyzing the relationship between the number of trips per person and the endemic. Through this, based on data accumulated from mobility services, the causes of changes in everyday life beyond mobility were also analyzed.
Kakao Mobility analyzed that an environment in which supply can change more flexibly is needed to solve taxi riding difficulties, a chronic problem that has persisted for decades even before the launch of the platform. As a measure for this, ▲ in light of the cases of major global mobility platforms and domestic large and luxury taxis such as Kakao T Venti, various rate plans that can be flexibly applied depending on the supply situation are prepared, and ▲ driver supply methods are also varied to meet the changing demand in a short period of time. It was suggested that there was a need for reconciliation.
In addition, as a result of examining Kakao Navi data, this year, unlike last year, a unique phenomenon was observed in which the number of trips per person continued to decrease starting in April, when the number of outings increased. When comparing the change in the number of trips between April and July with last year’s data by day of the week and fuel type, it was found that the lifting of social distancing was the cause rather than the increase in oil prices.
Kakao Mobility CEO Ryu Geung-seon said, “Kakao Mobility has been analyzing changes in the living environment beyond mobility based on the vast amount of data obtained through Kakao T and Kakao Navi,” and added, “We provide timely results of movement data analysis through the Kakao Mobility Report website. “We plan to disclose it appropriately and examine the social meaning and value implied by changes in mobility, while also showcasing various examples of technological innovation.”
Source: Pangyo Techno Valley Official Newsroom
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