Wemade Play Co., Ltd. announced the launch of Play Metachain, a subsidiary dedicated to the NFT membership ‘Anipang Club’ business based on Anipang intellectual property rights (IP).
Play Metachain is a company whose subsidiary PlayToz was expanded and reorganized to focus on new businesses using blockchain and IT technology in accordance with Wemade Play’s subsidiary development policy for specialization and efficiency. Play Metachain plans to expand its services by overseeing NFT development and services for its first business, ‘Anipang Club’, as well as promotions, sales, distribution, and customer management.
A company official explained, “The core of ‘Anipang Club’ is that NFTs create value through the benefits of owning them, so this is a decision to specialize in the most important customer service.”
Meanwhile, Play Metachain unveiled the brand identity (BI) of ‘Anipang Club’. This BI is characterized by a naming based on the English notation of Anipang, which is reminiscent of the familiar Anipang IP, and by symbolizing the soles of Annie’s feet, which symbolize the Anipang characters, the main characters of NFTs and symbols, to add friendliness.
In particular, the name ‘Anipang Club’ was designed to be easy to remember overseas thanks to its convenient pronunciation and easy spelling, and was designed to promote the ‘Anipang’ IP. The universe, the background, symbolically captures the world view that ‘Anipang Club’ will present, as well as the infinite world of digital content and connections that membership members will experience.
Lee Ho-dae, CEO of Wemade Play, said, “Play Metachain’s ‘Anipang Club’ will be a platform and service that will change the business perspective and customer perspective on NFTs in domestic and overseas markets.”
Play Metachain’s ‘Anipang Club’, which advocates NFT whose value is created based on possession and benefits, will begin business with the opening of a website within the year and plans to prepare various new businesses in collaboration with Wemade in the future.
Source: Pangyo Techno Valley Official Newsroom
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