Kakao Mobility, together with Heineken, is conducting a public interest campaign for a healthy drinking culture. While delivering messages about the prevention of drunk driving both online and offline, a campaign is also launched to encourage practice.
This public interest campaign, in collaboration with Kakao Mobility and the representative liquor brand ‘Heineken’, will run until the 1st of next month to welcome the year-end season when drinking becomes more common. With the slogan ‘When you drink, Never drive’, the goal is to build social consensus to create a healthy and responsible drinking culture.
Kakao Mobility and Heineken’s public interest campaign is carried out simultaneously online and offline. While delivering a message to eradicate drunk driving through the mobility service platform ‘Kakao T’ app, campaign activities are also being carried out to support active practice. The campaign video provided online sought to raise social awareness by including a warning message about the negative effects of alcohol on drivers and the dangers of drunk driving.
You can watch the public interest campaign video through the banner displayed at the top and bottom of the Kakao T app home or the banner at the bottom of the proxy app. Kakao T Agency discount coupons will also be awarded through a drawing to existing Kakao T Agency service users who have decided to participate in a healthy drinking culture by watching the campaign video. If you watch the campaign video, you will automatically be entered into the event, and detailed information can be found on the Kakao T app.
In addition, posters released offline contain messages such as ‘On days when you drink Heineken, drink Kakao T instead of driving’ and ‘If you drink today, don’t get behind the wheel, get a taxi/valet’ to prevent drunk driving and help people get home safely. wanted to encourage. We also plan to provide Kakao T point coupons through a drawing to customers who use Heineken’s flagship stores.
Since 2016, Kakao Mobility has been working with various partners every year to conduct a public interest campaign to prevent drunk driving at the end of the year. Last year, in collaboration with Good Neighbors and Kia, we ran a traffic safety campaign to prevent drunk driving by accumulating donations for families affected by traffic accidents by gifting donation cards.
Ahn Gyu-jin, Vice President of Kakao Mobility Business Division, said, “In line with the end of the year, when drinking becomes more common, we have collaborated with Heineken to conduct a public interest campaign to eradicate drunk driving.” He added, “We will raise social awareness by continuing public interest events to prevent drunk driving. “Kakao Mobility will take the lead in establishing a healthy drinking culture.”
Source: Pangyo Techno Valley Official Newsroom
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