High-end chair brand ‘Smith S3’ moved its headquarters to Pangyo last November. Choi Ji-hoon, CEO of AVING News, met Yang Dong-hyeon, CMO of Smith S3 (hereinafter referred to as Smith S3), which opened a new era in Pangyo, and toured the showroom-style headquarters of Smith S3. The three-floor ‘experience showroom’ caught President Choi’s attention as it allowed users to compare and experience major products such as smart office furniture and ergonomic chairs in one place.
On the first floor, it was possible to experience soft furniture that boasts a futuristic design and comfortable seating. There was also a space where you could enjoy Zumma Coffee, a Smith S3 special coffee brand. On the second floor, there is a main space where you can experience various ergonomic chairs, high-performance gaming chairs, height-adjustable motion desks, and a meeting booth and sofa dedicated to a functional smart office. On the 3rd floor, you can experience the high-end monitor arm, which is an essential part of smart office configuration. In particular, on the 3rd floor, which is used as an actual work space, one could see at a glance the ‘open office’ composed of Smith S3 products.
CMO Director Yang Dong-hyeon said, “Our company goes beyond simply making and selling office furniture with ergonomic functions, and optimizes various office gear products (electric desks, smart partitions, monitor arms) with the sensibility of Smith S3 into customer-tailored smart office environments. “We are creating an environment,” he explains. In addition, “In 2021, we plan to launch a new product ‘High-Performance Gaming Chair Genizia MARS’ that meets the needs of high-end gaming users,” he said, introducing it as a ‘gaming chair for gaming companies.’
Meanwhile, the operating hours of SMITH S3’s Pangyo showroom for visiting customers can be checked on the website.
Source: Pangyo Techno Valley Official Newsroom
→ Go directly to Pangyo Techno Valley’s official newsroom