Kakao Webtoon (formerly Daum Webtoon), which is scheduled to launch a new product on the 1st of next month, expressed confidence that it will change the landscape of the webtoon industry as a ‘game changer’ through advanced technology and premium IP (intellectual property rights).
Kakao Webtoon’s new UX/UI was developed by Kakao Entertainment over the past two years and was created to effectively expose webtoon intellectual property rights (IP) to users. Kakao Webtoon provides users with a new experience by adding animation effects to webtoons displayed during the search process. Furthermore, the webtoon IP is constantly exposed no matter which direction you move, up, down, left, or right. This is the result of reflecting the concept of Kakao Webtoon, which started under the name ‘Project Infinite’. Kakao Entertainment called the UX/UI strategy that presents webtoons in a new way IPX (IP eXperience) and presented it as a key keyword.
Lee Jin-soo, CEO of Kakao Entertainment, said, “Through Kakao Webtoon, we have broken away from the inertial display method of the past 20 years that listed works as rectangular thumbnails (pictures),” adding, “We focused on the pictures themselves, which is the essence of webtoons, while retaining the value of the original IP for users.” “We changed the design so that it can be intuitively accepted,” he said. In addition, Kakao Webtoon was produced with entry into the global market in mind from the platform design stage. We have optimized the app so that webtoons can be viewed in any country without being restricted by the network environment. As a result, in Thailand, where it was pre-opened last month, the cumulative daily transaction amount exceeded 370 million won in just 4 days. Kakao Entertainment will begin targeting the global market starting with the domestic opening of Kakao Webtoon in August. The goal is to establish Kakao Webtoon as a ‘global K-webtoon platform.’
CEO Lee Jin-soo said, “Kakao Webtoon plans to advance into markets around the world and in all languages.” He added, “We plan to include all original IPs owned by Kakao Entertainment as well as all original IPs of the Kakao Entertainment network developed by Piccoma in Japan and Tapas in North America. “He said.
Source: Pangyo Techno Valley Official Newsroom
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