JS Bio Company (CEO Kim Wan-su) participated in the ’12 International Council for Small and Medium Business World Congress (ICSB World Congress)’ business showcase held at the Kimdaejung Convention Center in Gwangju for three days from Wednesday the 14th to Friday the 3th.
JS Bio Company is a domestic company that has advanced functional patented lactic acid bacteria culture technology since its establishment in 2021 and has developed food, materials, and medical services that help prevent and improve immunity. The company explains that their services and products use lactic acid bacteria created through independent research and development (R&D), and that they produce optimized products by identifying and analyzing the strengths and characteristics of each strain.
In this exhibition, JS Bio Company presented a variety of lactic acid bacteria food groups from its own food brand, ‘Cheonyujak’. The Cheonyujak brand, which means ‘a masterpiece of lactic acid bacteria sent down from the sky,’ focuses on ensuring that lactic acid bacteria can be consumed naturally through food prepared with fresh and healthy ingredients, rather than as medicine.
Regarding this, Kim Wan-soo, CEO of JS Bio Company, said, “Most modern people, including test takers and office workers, spend most of their time sitting down, so they often experience a decline in the function of the digestive system.” “We wanted to create a product that helps relieve indigestion and improve immunity, and we launched a brand called Cheonyujak and are introducing a variety of products,” he explained.
The product line also consists of ▲Lactic acid bacteria whole barbecue, ▲Lactic acid bacteria aged pork belly, ▲Lactic acid bacteria beef bulgogi, ▲Lactic acid bacteria direct-fired bulgogi, ▲Lactic acid bacteria white kimchi, and ▲Lactic acid bacteria radish chili, targeting the tastes and eating habits of domestic consumers. In contrast, differentiated functionality was secured by using fermented liquid lactic acid bacteria as a raw material.
Their lactic acid bacteria fermentation liquid improves immunity, prevents viral diseases, regulates blood sugar, and acts as a probiotic, making it safe and helping consumers improve their health. In particular, when added to processed meat products, about 15% of lipids are converted to proteins and amino acids, resulting in the replacement of fat-soluble fats with water-soluble fats, making it excellently suitable as a weight control diet.
CEO Kim said, “We hope to use this opportunity to inform domestic and foreign buyers of our ability to develop lactic acid bacteria-based convenience foods and to expand our sales channels.” He also added, “Also, by supplying a wide range of our products, more people can enjoy healthy and convenient meals.” “We will continue to work on product development and advancement to enable this.”
Meanwhile, the ‘2023 International Small and Medium Business Council World Conference’ was held to promote the global growth and development of small and medium-sized businesses and prepare ways for cooperation. The International Council for Small and Medium Business (ICSB) is the world’s first international organization for small and medium-sized businesses aimed at developing small and medium-sized businesses, and was established in the United States in 1955. It has been 2009 years since the ‘International Small and Medium Business Council World Conference’ was held in Korea, following Seoul in 14. This world conference is hosted by Gwangju City and the International Small and Medium Business Council and organized by the Kim Dae-jung Convention Center, the Small and Medium Venture Business Policy Society, and the LINC3.0 Project Group of local universities. It was organized by This world conference, held under the theme of ‘Entrepreneurship for Humanity and Peace’, featured various events such as △professional academic presentations △keynote speech by representative entrepreneur △proclamation of the Gwangju-Entrepreneurship Declaration △exhibitions and global export consultations to introduce and promote startup products and sales. It was operated as a program.
→ Go to the 2023 ICSB WORLD CONGRESS news special page
