[Las Vegas (USA) = AVING News] Flask (CEO Lee Jun-ho), an AI-based animation automation solution development company, held an event in Las Vegas, USA for a total of 4 days from January 5 (Thursday) to 8 (Sunday, local time). It was reported that it participated in ‘CES 2023’.
‘Plask’, developed by Flask, a Naver D2SF investment company, is a solution that can create character content using AI-based pose extraction technology. It was launched in January last year, and received an innovation award in the software & mobile app category at CES 2023.
Flask is a web-based platform, and unlike 3D programs that require a high-end PC, it is casual and attracts attention. Its characteristic is that it is highly accessible to users. CEO Lee Jun-ho of Flask said, “Our ultimate goal is to establish ourselves as a ‘collaboration tool’ in the 3D animation program field,” adding, “Because it is web-based, we can sketch quickly during production meetings in any field, including the gaming or film industry, and provide real-time color processing.” “Laboration is possible,” he explained.
The animation process, a core process of content in the metaverse era, is the process of adding movement to virtual characters or objects, and requires the most time and manpower in producing movies, games, and AR/VR content. As an alternative, Flask attracted attention by introducing an animation automation solution that automatically produces 3D character movements using AI motion capture technology.
Currently, Flask has approximately 50,000 monthly active users mainly in the United States and Japan, and is attracting attention from the content industry, mainly in the United States, as it has received favorable reviews from famous overseas media outlets such as Vox and Linux Tech Tips.
Accordingly, CEO Lee said, “From the early stages of development, our company started with English targeting the global market, including on our website and promotions. In addition, he said, “We started the company with 3D game and animation production tools, making it easy to attract overseas users,” and “After seeing SaaS (Software as a Service) developers growing in the U.S. through growth hacking methods, our company also developed generative artificial intelligence (AI). Generative AI) was applied. So, it has the advantage of being able to create 3D animation with a variety of workflows.”
He continued, “In the United States, where the film industry is developed, there are many corporate users, and in Japan, where animation and games are established as hobbies, there are many individual users. “Individual users activate communities, carry out interesting projects, and expand their base, while corporate users have the characteristic of being used by experts,” he said. “Flask’s business model is that of Adobe.” “We will continue to work on development to catch both corporate users and individual users,” he said.
He also said, “We believe that the fact that the countries that use our platform the most are the United States and Japan is a healthy consumption structure for 3D animation programs. “Because it is the largest movie and game market,” he said. “People who participated in CES last year and this year and left a mark on the cultural world, such as Disney officials, Universal officials, and SM Entertainment producer Lee Soo-man, visited our booth. “We have never targeted a specific country for marketing, but we will use this CES as a stepping stone to become a global company.”
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.