Samsung Electronics participated in the ‘2023 World IT Show (WIS 2023)’ held at COEX in Seoul from Wednesday, April 19 to Friday, April 21.
Samsung Electronics, which set up a large exhibition booth at the 2023 World IT Show, delivered daily innovation and value provided by the ‘Galaxy S23’ series. In particular, the differentiated contents of the Galaxy S23 series, such as cameras, games, connectivity, and sustainability, were gathered together to provide a variety of experiences to more consumers. In addition, it introduced the convenient and smart daily life provided by various Galaxy products such as ‘Galaxy Book 3’, ‘Galaxy Tab S8’, ‘Galaxy Watch 5’, and ‘Galaxy Buds 2 Pro’.
First, Samsung Electronics displayed the works of famous domestic artists at the entrance of the exhibition booth and allowed visitors to enjoy unique experiences such as appreciating the works and taking photos with the Galaxy S23 series’ ultra-high-definition camera.
There is also a space created to create a colorful night street with exotic neon sign lighting. Visitors were able to experience taking clear photos with detailed details even in the dark using the Nitography function of the Galaxy S23 series.
A special photo booth was also prepared to attract attention. Visitors took sensational photos against the backdrop of three moods: dawn, day, and dusk, edited photos from various angles into a collage format, and checked them on the spot. In addition, visitors were able to experience the powerful gaming performance of the Galaxy S23 series.
The exhibition booth also had various spaces for everyday life, such as ‘car park’, ‘university classroom’, and ‘studio’. Samsung Electronics connects various products such as the ‘Galaxy S23 Series’, ‘Galaxy Book 3 Ultra’, ‘Galaxy Tab S8’, ‘Galaxy Watch 5’, and ‘Galaxy Buds 2 Pro’, allowing visitors to further enjoy the seamless connection between devices. It allows you to experience a more convenient lifestyle.
Samsung Electronics used recycled wood and plywood to construct the ‘World IT Show’ exhibition space to realize its vision of pursuing sustainable daily life and minimize its impact on the environment.
In addition, the recycled materials used in the Galaxy S23 series and Galaxy’s sustainable product philosophy were introduced, and visitors were able to make their own initial keychains using waste plastic and take them as souvenirs.
Samsung Electronics received favorable reviews by conducting the ‘Galaxy Open To Go’ service, which rents the ‘Galaxy S23 series’ at the exhibition booth during the period.
Meanwhile, the ‘World IT Show’, a one-stop platform for digital transformation, is a representative exhibition leading the next-generation high-tech industry. The 2023 World IT Show, with the slogan ‘Changing our life, K-Digital’, will feature ▲AI platform, Internet of Things (IoT), cloud, and ICT convergence services ▲Smart home, office, and home appliances. and smart healthcare ▲Intelligent mobility and robots such as autonomous driving, UAM, drones, etc. ▲Digital Twin & Metaverse (XR technology) ▲Cloud and software ▲Security software & Blockchain (NFT) ▲The latest technologies and products in the field of quantum information science Exhibited and introduced. In addition, the ‘WIS 2023 Innovation Award’ and the ‘2023 Korea ImpaCT-ech Grand Prize’ were awarded to the technologies and products that attracted the most attention among participating companies.