KAIST Move Lab participated in the ‘3 Seoul Mobility Show’ held for a total of 31 days at KINTEX from March 4st to April 9th.
KAIST Industrial Design Department Move Lab is a future mobility design research institute and a design agency that helps mobility brands and research institutes in academia with design, branding advice, and tool development. Officials explain that they define ‘mobility’ as a means of transportation beyond vehicles, and are demonstrating their capabilities in planning and developing mobility brand strategies, systems, and products.
In this exhibition, KAIST Movelab unveiled the design of the ‘Bugatti Le Souffle’ and the concept of the ‘Polesta Wonder’ PBV.
Bugatti Hidden This is an electrified model design proposed by KAIST Move Lab based on the technology of Rimac, the parent company of the Bugatti brand. It features a design with improved aerodynamic performance due to a change in exterior using flexible materials, while providing an emotional solution beyond numerical performance as a direction for future mobility brands through electrification and eco-friendliness.
In addition, inside the Bugatti Sum, changes in seats, interior lighting, and modeling are included, so that passengers can enjoy the effect of stabilizing their breathing and emotions. Furthermore, the W16, which was a symbol of a gasoline engine and high-performance brand, is converted into a ‘Breathing Lounge’ with electrification, allowing the Bugatti brand to practice true ‘Noblesse Oblige’.
Polestar Wonder is an experimental mobility development platform that invites children to participate from the development stage. Based on the fact that most of the vehicle life cycle is spent parked, it provides a solution that utilizes wasted space and goods invested in vehicle development. Vehicles used as a subscription service through Polestar Wonder transform into a play space when parked, and vehicles made of recycled materials add charm according to their changing appearance.
At the same time, it focuses on cultivating a sense of ownership in children, who are the future subjects, by obtaining new ideas from the perspective and perspective of children, enjoying educational effects, and granting sustainability. In addition, both the interior and exterior are modular, so it is easy to combine new spaces, and the application (app) allows you to know the source of vehicle materials, which can also exert an educational effect on children.
Professor Park Hyeon-joon of KAIST Move Lab said, “KAIST Move Lab plans to continue research to produce these fresh ideas into concept products in the form of advanced design. We will help with the activities of establishing strategies for products and systems with high utilization and the brands that deliver them.”
Meanwhile, the 2023 Seoul Mobility Show will begin with a press day on March 1th (Thursday) at KINTEX Exhibition Hall 3 in Goyang-si, Gyeonggi-do under the theme of ‘Sustainable·Connected·Mobility (Sustainable·Connected·Mobility)’ and end on April 30th ( It will be held until Sunday. The total exhibition size is 4㎡, more than twice the size of the previous event (9㎡), and over 53,541 companies and organizations from 26,310 countries around the world will participate and showcase various mobility contents.
→ Go to the 2023 Seoul Mobility Show News Special Page
