[Las Vegas (USA) = AVING News] Icon Co., Ltd. (CEO Park Cheol-min), a young start-up from Gwangju, held ‘CES 2023’ held in Las Vegas, USA for a total of 4 days from January 5th (Thursday) to 8th (Sunday, local time). ‘, showcasing its flagship products such as tumbler sterilization dryer. It is evaluated that the possibility of entering the global market was confirmed by receiving a good response from visitors.
ICON was selected as the Gwangju joint brand ‘GIEL’, which was developed for the purpose of expanding the sales channel for small and medium-sized home appliances in the Gwangju area, and participated in the Gwangju joint brand promotion center operated by Gwangju City and Gwangju Techno Park. ICON uses a brand called ‘Irefit’ as its core item. Based on high sales volume, it is solidifying its position in the small sterilizer/disinfector market.
At this exhibition, ICON exhibited the iRefit tumbler sterilizing dryer, iRefit Air (air/tumbler sterilizing dryer), iRefit Bebe (portable pacifier sterilizer), and iRefit Bebe Plus (portable baby bottle sterilizing dryer). Sterilization and drying functions are activated through UV (ultraviolet) LED and FAN. Its characteristic feature is that it prevents bacterial growth and enables sterilization and disinfection using safe ultraviolet rays.
The official explains that sterilization and drying are possible regardless of the product material, and the plate and lid are separated for cleaning, allowing for cleaner use. It was made with a light weight and simple design, so it received great attention from many visitors.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.