‘2024 Play Expo (PlayX4)’, the largest convergence game show in the metropolitan area, hosted by Gyeonggi Province and organized by Gyeonggi Content Agency and KINTEX, was held at KINTEX Exhibition Hall 1 in Goyang-si on the 23rd (Thursday).
This event will be held for a total of 4 days until the 26th (Sunday) under the theme of ‘The joy of games, and more!’, and approximately 600 game-related companies will participate, the largest event ever, and more than 100,000 visitors are expected to visit. It is expected.
The opening ceremony on the 23rd (Thursday) was attended by Deputy Governor Kim Hyun-gon, Gyeonggi Provincial Council Economic and Labor Committee Chairman Kim Wan-gyu, numerous provincial council members, game company executives, and game association officials.
Starting with a performance by the game music ensemble ‘Flasic’, the contents of ‘Gyeonggi-do, game, industry, culture, e-sports, opportunity, communication, future, festival’ were entered and based on the values calculated by artificial intelligence (AI). A video ceremony was presented. In addition, a special Tekken match was held between Deputy Governor for Economic Affairs Kim Hyun-gon, Jeong Ji-hu, a disabled athlete, and Provincial Councilor Lee Jae-young and a knee athlete, drawing great attention.
A special hall is also operated for various scalability between contents through the use of IP, which Gyeonggi Province values. To date, domestic businesses such as CJ ENM and Smilegate’s Stove Indie are preparing to form a special hall. Overseas operators are discussing the formation of a special hall with BiliBili and eStarplay, a game specialist from China’s Transsion, which ranked 5th in global mobile phone sales and is called the Samsung of the Indian market. Through game IP, it is expanding into various areas such as OTT, animation, and short form as well as games. A plan is also being pursued.
Kim Hyeon-gon, Gyeonggi Province’s Deputy Governor for Economic Affairs, who attended the opening ceremony, said, “After meeting you here today, I am confident that the future of our gaming industry is bright. He opened the event by saying, “I would like to offer special words of encouragement to all of you who are cultivating your dream of becoming a world-class company with great passion.”
He continued, “Gyeonggi Province will also spare no effort in providing all-round support to develop the gaming industry and strengthen global competitiveness. “In particular, we will create an environment where not only certain companies can succeed, but all developers can thrive together,” he said. “Once again, I congratulate you on the opening of today’s Play Expo event and wish you all the best.”
The 2024 Play Expo (Play Of the approximately 150 game developers participating in this export consultation, more than half of them plan to conduct B2C in parallel, providing opportunities for the general public to directly experience the games being presented.
In addition, companies in various fields participating in the Gyeonggi Creative Content Agency, including the job fair during the B2C parallel period, for example, companies in the board game and VR fields, will participate to further enrich the diversity of the 2024 Play Expo (PlayX4). I plan to make it.
‘5Hole’ provides various benefits to developers through the game platforms ‘Stove Indie’ and ‘Steam’ along with business matching to support small and medium-sized businesses’ overseas expansion. In addition, the Gyeonggi Game Audition, Future Technology (AI) Game Activation Forum, Metaverse Virtual Performance, Board Game Contest, Employment Information Session for a major game company, and Jeep Barnet lecture will continue until the weekend.
New games in various game fields, including console games, indie, PC/mobile, and arcade, are introduced, and there are also side events that all ages can enjoy without burden, such as a nostalgic arcade and cosplay events.
In addition, the ‘Gyeonggi e-Sports Festival’ will be held simultaneously, featuring matches between disabled and college amateur athletes, as well as professional events such as ‘Eternal Return Season 3 Masters Final’, ‘Rainbow Six Siege Korea Open Classic’, and ‘Tekken 8 ATL Season 1’. Players are scheduled to compete against each other, so you can watch e-sports in person.
Meanwhile, the 2024 Play In addition, you can enjoy various additional programs such as ▲retro market ▲e-sports competition ▲cosplay event.