Global media channel AVING News opened the AVING 360 channel on YouTube to deliver domestic and international exhibitions more vividly, and is receiving great response from online visitors.
Accordingly, AVING News directly filmed the ‘2024 Play Expo (Play The product was vividly captured.
The 2024 Play Expo is the largest convergence game show in the metropolitan area hosted by Gyeonggi-do and organized by the Gyeonggi Creative Content Agency and KINTEX. This year’s event was attended by over 600 game-related companies under the theme of ‘The joy of games, and more!’ As this has achieved the largest scale ever, it is expected that more than 100,000 visitors will visit this year’s event.
The opening ceremony held on the 23rd, the first day of the exhibition, was attended by Deputy Governor Kim Hyun-gon, Gyeonggi Provincial Council Economic and Labor Committee Chairman Kim Wan-gyu, numerous provincial council members, game company executives, and game association officials. Starting with a performance by the game music ensemble ‘Flasic’, the contents of ‘Gyeonggi-do, game, industry, culture, e-sports, opportunity, communication, future, festival’ were entered and based on the values calculated by artificial intelligence (AI). A video ceremony was presented.
In addition, a special Tekken match was held between Deputy Governor for Economic Affairs Kim Hyun-gon, Jeong Ji-hu, a disabled athlete, Provincial Assemblyman Lee Jae-young, and Tekken professional Knee (Bae Jae-min), drawing great attention.
A special hall is also operated for various scalability between contents through the use of IP (intellectual property), which Gyeonggi Province values. Domestic operators CJ ENM and Smilegate’s Stove Indie participated in forming the special hall, and among overseas operators, eStarplay and BiliBili, a game specialist under China’s Transaction, which ranked 5th in sales in the global mobile phone market, discussed forming the special hall.
The 2024 Play Expo Export Consultation will be operated in parallel with B2B, which was the existing operating method, as well as B2C, which can widely promote the contents of developers to the general public. Of the approximately 150 game developers participating in this export consultation, the majority provide opportunities for the general public to experience games that are being presented in parallel with B2C.
In addition, companies in various fields participating in the Gyeonggi Creative Content Agency, including the job fair during the B2C parallel period, such as board game and VR companies, further strengthened the diversity of the 2024 Play Expo.
In Hall 5 of Exhibition Hall 1, various benefits are provided to developers through business matching to support small and medium-sized businesses’ overseas expansion, as well as support from game platforms Stove Indie and Steam. In addition, the Gyeonggi Game Audition, Future Technology (AI) Game Activation Forum, Metaverse Virtual Performance, Board Game Contest, Employment Information Session for a large game company, and Jeep Barnet lecture will continue until the weekend.
New games in various game fields, including console games, indie, PC/mobile, and arcade, are introduced, and there are also side events that all ages can enjoy without burden, such as a nostalgic arcade and cosplay events.
In addition, the ‘Gyeonggi e-Sports Festival’ will be held simultaneously, featuring matches between disabled and college amateur athletes, as well as professional events such as ‘Eternal Return Season 3 Masters Final’, ‘Rainbow Six Siege Korea Open Classic’, and ‘Tekken 8 ATL Season 1’. Players are scheduled to compete against each other, so you can watch e-sports in person.
Meanwhile, the 2024 Play In addition, you can enjoy various additional programs such as ▲retro market ▲e-sports competition ▲cosplay event.