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    MirrorRoid selected as an innovation award winner at CES 2024… “’MIRART AI Mirror’, a big data-based hair simulation style recommendation solution!”

    MirrorRoid selected as an innovation award winner at CES 2024...  “'MIRART AI Mirror', a big data-based hair simulation style recommendation solution!”
    MirrorRoid was selected as an innovation award winner in the Smart Cities category at CES 2024 for its hair simulation recommendation solution ‘Mirart AI Mirror’. | Provided by – MirrorRoid

    MirrorRoid Co., Ltd. (CEO Jeong Ji-hye) announced that it was selected as an innovation award winner in the Smart Cities category at CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9 to January 12 (Friday, local time) next year.

    MirrorRoid was founded in August 2019 and is a company that has been developing hair solutions for five years and researching the application of K-Beauty digital technology in the beauty industry using AI functions. Using the brand ‘Mirart studio’, we have been operating a sticker photo studio as a directly managed store since a year ago. It is an AI solution that is differentiated from other companies and is loved by young customers by providing technology to automatically dye the customer’s current hairstyle without the customer having to wear a wig after taking a photo.

    MirrorRoid’s 15.6-inch ‘Mirart AI Mirror’, recognized for its innovation at CES 2024, utilizes AI and AR technology to recommend various hair-related simulations and personalized styles tailored to individual characteristics such as gender, face shape, age, and preference. .

    In addition, all aspects of the beauty process have been streamlined, from reservations and treatments to post-treatment care. While traditional beauty salons generally rely on basic POS systems for revenue and customer management, Mirart AI Mirror introduces innovative features such as ▲trend analysis ▲revenue trend analysis ▲personalized marketing suggestions to improve the way salons operate and position themselves in the market. Reconstruct.

    Above all, the company explains, it not only improves the salon experience but also creates new business opportunities. An official said, “It operates in approximately 1,000 stores in Korea and Japan, and provides data to improve service. As adoption increases, we are accumulating big data on sales trends, customer style preferences, and market trends to provide various Marketing activities and collaboration with other businesses are also possible,” he explained.

    He continued, “I experienced a lot of trial and error from the beginning of the design. “I think it is the result of over a year of effort, including 3-4 design changes and prototype sample development, to develop a product that can be easily used and operated in beauty salons,” he said. “We added a customer login function through facial recognition and “We will continue to improve the CRM function to make it easier to use in beauty salons,” he added.

    Future update plans for Mirart AI Mirror were also announced. An official said, “We will deliver products to customers that keep up with the trends and styles of the times through updates once or twice a month,” and added, “Furthermore, we promise to make continuous efforts to help people achieve the beauty they pursue.” revealed.

    Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition that provides insight into the trends of the global home appliance industry at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.

    The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.

    * Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi

    → Go to the CES 2024 news special page