BarunBio Co., Ltd. (CEO Hong Jin-ki) announced that it was selected as an Innovation Award winner in the CES 2024 wearable technology category for its ‘WE-STIM (Wearable Electric Stimulation) Leggings’ product.
BarunBio is an anti-aging life care solution company. The company explains that the original technology, micro-electric energy technology, is a unique anti-aging technology that utilizes micro-electric energy generated from daily movements without using any batteries or devices through more than 10 years of research. A BarunBio official said, “Our technology is an innovative method that can change cells without being a time-consuming cell therapy or new drug, and we provide products and solutions that can easily and naturally create anti-aging in everyday life.” said.
WE-STIM leggings, which received the Innovation Award this time, were introduced as a product designed to use energy generated from daily human movements for health and well-being, beyond being a simple fashion item. The WE-STIM material applied inside the leggings continuously generates microelectric energy according to the movement of the human body and transmits it to the muscles. In relation to this, an official said, “According to the results of exercise experiments, this electrical stimulation activates muscles, improves exercise performance by 30%, and reduces muscle fatigue by more than 6% on average. “In addition, it helps accelerate recovery when resting and can reduce muscle pain and swelling that accompanies daily life.”
BarunBio’s technology utilizes structural engineering to implement a WE-STIM structure through existing clothing materials and conductive fibers. The explanation is that this is to effectively transfer energy harvested from human activities to the body. Accordingly, the main advantage of BarunBio’s wearable solution is that all materials and manufacturing processes can be produced based on fiber. There is no need for any additional equipment or wires.
Customer reactions were also reported to be positive after market launch. In particular, it is said that there was a positive response from customers who have concerns about leg fatigue or swelling and people who exercise a lot. In addition, it received positive reviews for its comfortable fit, quality of material, and practicality that is different from typical electrical stimulation leggings. BarunBio expects that these technology developments, products, and consumer responses will serve as a stepping stone to advance through various technology development stages in the future to the development of medical devices for anti-aging.
After completing product development, BarunBio improved the product through successful market verification through two rounds of crowdfunding. In particular, winning a product improvement and supply contract through cooperation with the Korea Baseball Association and signing a product transaction with Chong Kun Dang Health became milestones that proved the reliability and market potential of the product. Based on these achievements in the Korean market, BarunBio is currently expanding its improved product lineup by reflecting consumer feedback and increasing brand awareness through rapid commercialization.
Through this, we are preparing to enter the US market in addition to strengthening the domestic market, and are creating various global strategic partnerships and export plans to solidify the stepping stone for providing anti-aging life care solutions in the global market. Through CES 2024, BarunBio hopes to actively communicate and cooperate with global apparel companies, beauty companies, and functional healthcare product companies to make its original technology valuable to American consumers. It will be an ideal choice for companies looking to innovatively expand their existing product lines. Additionally, we are looking forward to contacting investors who can agree and support BarunBio’s future plans for product expansion and platform development.
An official said, “Recently, the athleisure market has been growing rapidly, crossing the boundaries between fashion and lifestyle. This is the result of meeting the needs of modern consumers who seek both comfort and functionality. “The growing global interest in health and well-being, along with the expansion of the consumer group without boundaries of gender and age, is leading to the versatility and continued expansion of athleisure products,” he said. “Reflecting this trend, BarunBio “We decided to develop cutting-edge athleisure products suitable for modern people’s lifestyle that combines exercise,” he emphasized.
He continued, “By simply wearing it and moving around, users can utilize the energy continuously generated in their daily lives for muscle activation and recovery. “It is safe because it is energy that is generated no matter what clothes you wear, and our original technology is to deliver this energy to the area you want to stimulate and stimulate the cells.” “We conducted extensive testing and improvements with a focus on optimizing the user experience.”
BarunBio also emphasized that it has scientifically proven its effectiveness and reliability by publishing the product’s performance and safety in a number of top SCI-level academic journals in each field. In addition, the safety and durability of the product were confirmed by several public certification agencies. It is said that in product design, user comfort and practicality were the top priorities, and repeated experiments and improvements were made on various designs and materials. Through these efforts, we were able to meet the criteria for receiving the Innovation Award, which encompasses technology, innovation, and design.
An official said, “Winning the CES 2024 Innovation Award goes beyond the simple success of the product, and serves as an opportunity to be confident in our vision in the field of anti-aging life care technology and health promotion. “We will continue to strive to improve the quality of life of our customers and develop more innovative products through BarunBio’s products,” he said. “Anti-aging life care products will start with apparel products for muscle care, and cosmetics by 2024.” We are preparing to launch new products for beauty and healthcare purposes, such as patches. “We also aim to deliver products equipped with our technology to consumers through cooperation with various companies.”
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition that provides insight into the trends of the global home appliance industry at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Min Choi, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim
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