NexCon Telecom Co., Ltd. (CEO Hyeop Kim) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9th to January 12th (Friday, local time) next year.
NexCon Telecom is a communications technology company that possesses the technology to build cellular communications networks such as LTE and 5G and Wi-Fi wide area communications networks, and has developed a ‘WiFi Commerce Platform’ called ‘WiFiON’. The Wi-Fi On app establishes a Wi-Fi-free zone that connects to the Wi-Fi of stores in commercial areas and automatically connects without a password. On top of this, stores that provide Wi-Fi register their products so that visitors can search for products in real time and exchange them in various foreign currencies and through various means. It is a service platform that allows convenient payment and purchase.
‘Wi-Fi On’ is a concept of a communication and commerce platform that can be applied anywhere in the world. It converts cellular communication traffic to Wi-Fi, reducing the required power by 1/20. In addition, officials explain that the intensity of mobile phone electromagnetic waves is reduced through Wi-Fi connection compared to cellular communication. Another characteristic is that there is no need for additional facility investment (CapEx), and the platform can be built and operated with minimal cost investment (OpEx).
In addition, it can contribute to the improvement of social welfare by directly connecting communication users and stores, thereby improving everyone’s economic benefits. Big data obtained from both communication traffic and commerce traffic is a product that users can use after the data is accumulated. It is also considered an advantage to be able to implement cutting-edge functions such as the ‘personalized offer’ function that recommends products and the ‘dynamic pricing’ function in stores to increase sales and manage inventory.
NexCon Telecom said, “Because our solution is a platform built on Wi-Fi information collected legally, the mobile commerce function that allows small business owners to register and sell products and services on the platform can be protected. “Currently, we provide services in Korean, English, Chinese, Japanese, and Spanish, and you can conveniently pay using various foreign currencies and various payment methods such as PayPal, Alipay, and WeChat Pay,” he explained.
He continued, “We will finally pass the Seoul City test bed in March 2023, complete verification in terms of business model and technology, and prepare for commercialization. “We have also registered a patent for a method of recognizing the Wi-Fi of a store to which the terminal is connected and displaying registered content on the terminal.” “We are discussing ways to apply it,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page