Human Performance Lab (CEO Taeyong Lee) announced that it will participate in CES 2024, which will be held in Las Vegas, USA from Tuesday, January 9th to January 12th (Friday, local time) next year.
The Human Performance Lab, established as a teacher entrepreneurship program at Ewha Womans University, is researching and developing customized insoles based on non-face-to-face.
At this CES, Human Performance Lab introduces ‘Fitsole’, a foot health solution that can be enjoyed without the hassle of visiting a store. Fitsole, a customized insole created based on biomechanical technology, is manufactured non-face-to-face thanks to Human Performance Lab’s AI solution. Through a unique AI-based process that uses images of the customer’s feet to create a precise 3D model, it is said to accurately reproduce the shape of the foot over 95% of the time and provide unparalleled comfort and support.
A Human Performance Lab official said, “The first solution to problems such as unstable walking and foot pain that reduces quality of life is ‘customized insole.’ “Customized insoles inserted into shoes have superior support and stability compared to ready-made insoles, but only a small number of people have been able to enjoy these benefits due to cumbersome store visits, long production periods, and high prices,” he said. “Fitsole started with an awareness of this problem.” “We would like to showcase the innovation of customized insoles developed based on biomechanical technology at CES 2024,” he explained the reason for participating in the exhibition.
Currently, Human Performance Lab is focusing on producing customized insoles for pregnant women. Walking during pregnancy is essential for the health of the fetus and the pregnant woman, but since falls that occur while walking can pose a threat to both the pregnant woman and the fetus, Human Performance Lab announced its plan to provide customized insoles that take care of both the mother and the fetus. In relation to this, the goal is to secure partners in the pregnant women’s care market or the pregnant women’s community that will work together to create healthier walks for pregnant women at CES 2024.
Human Performance Lab participated in Innotech, the largest international invention exhibition in the Greater China region held in Taiwan in 2023, and achieved the feat of winning a gold medal and a special award from the Indonesian Invention Association (INNOPA). Regarding this, an official said, “In particular, Human Performance Lab received rave reviews from local judges for its perfectly customized insole and non-face-to-face foot measurement technology. “Based on these technological capabilities, we want to be reborn as a startup that takes responsibility for the foot health of people around the world, beyond Korea and to the United States in 2026,” he said.
In addition, “Human Performance Lab plans to introduce customized insoles to the market and customers and then diversify its product range to include footwear tailored to each individual’s plantar surface. In particular, led by Professor Taeyong Lee, an authority on foot and gait mechanics, we will be reborn as an AI healthcare company that improves people’s foot health by popularizing footwear that integrates biomechanical technology into daily life and developing our own foot health management digital solution. “He expressed his aspirations.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page