MTHERA (CEO Kang Se-chan) announced that it will participate in CES 2024, the world’s largest IT and home appliance exhibition, to be held in Las Vegas, USA in January next year.
MTHERA is an independent technology holding company from Kyunghee University’s Biomedical Research Center (BMRI). It uses agricultural products, agricultural by-products, and microorganisms as materials to produce health functional foods and functional foods and raw materials for each target disease desired by customers. This is a company that has been developing.
They have registered a number of individually recognized raw materials that respond to various target diseases, and in particular, have succeeded in upcycling soybean by-products such as soybean meal, soybean embryo, and soy milk meal, which are discharged on a huge scale, and converting them into food raw materials. Accordingly, MTHERA is currently developing nutritional supplements for the elderly using raw materials made by fermenting soybean embryos and specific microorganisms.
At the upcoming CES 2024, MTHERA will present its ‘Do Life’. Unlike existing nutritional supplements for the elderly and special medical foods for patients, this product is characterized by providing more advanced nutrients and physiologically active substances.
DoLife’s main ingredient, soybean embryo fermentation extract, is a high-value food ingredient developed by fermenting soybean embryos and microbial strains. Compared to general soy embryo raw materials, it has a higher bioconversion rate and human absorption rate, and has proven effects such as improving osteoporosis and high blood pressure. In addition, the company explains that it effectively responds to reducing carbon emissions and strengthening ESG management practices by securing raw materials through upcycling.
An official from MTHERA said, “Since the COVID-19 pandemic, our company has been working with various domestic food and health functional food manufacturers to develop functional food ingredients suitable for ‘Self-Medication.’” “Through CES, we will meet global food and beverage manufacturers to provide opportunities for research, development and supply of new functional raw materials, and introduce functional raw materials for which we already have human application test reports,” he said, explaining the reason for participating in this exhibition.
He continued, “We plan to introduce improved nutritional supplements and confectionery for the elderly in the first half of 2024, and we also want to launch functional food and beverage products for various diseases in the domestic and overseas markets.” He added, “We are looking for global functional food manufacturers as well as senior citizens and “We look forward to meeting buyers and investors interested in developing medical food for patients,” he added.
Meanwhile, ‘CES’, the world’s largest IT exhibition hosted by the Consumer Technology Association (CTA), is an exhibition where you can see the flow of innovative technologies around the world at a glance and is held every January in Las Vegas, USA. AVING News, which has covered CES for 18 consecutive years, has reported CES news around the world every year since 2006, and has been selected through ‘BEST OF CES’ and ‘BEST OF MADE IN KOREA’, which select the best innovative products, companies and technologies. has been in progress. In addition, CES on-site issues are vividly conveyed through ‘AVING LIVE’.
The CES 2024 Seoul Unified Hall will be operated at the largest scale in terms of exhibition area, number of participating companies, and number of participating supporters since Seoul City’s first participation in CES in 2020. The Seoul Integration Center, in which 13 organizations collaborate and participate, is an important step in Seoul’s efforts to make Seoul a mecca for startups, and 17 of the companies participating in the Seoul Integration Center proved this by receiving innovation awards. The participating institutions in the Seoul Unification Center are ▲SBA ▲Seoul Bio Hub ▲Campus Town ▲AI Yangjae Hub ▲Gwanak-gu ▲Yonsei University ▲Korea University ▲Chung-Ang University ▲Sogang University ▲Kookmin University ▲Hanyang University ▲Konkuk University ▲Kyunghee University. Not only the Seoul Metropolitan Government, institutions, and companies, but also supporters through industry-academia cooperation are matched 1:1 with companies, and 85 supporters, the largest number, will participate.
* Special reporters: Joseph Choe, Kidai Kim, Dongkwan Kim, Mokkyung Lee, Sangun Choi, Seung Hyun Nam, Sunghwan Kim, Taeuck Lim, Min Choi
→ Go to the CES 2024 news special page