Kakao Entertainment’s global webtoon platform Kakao Webtoon announced on the 19th that it won the main prize in the mobile app category at the world’s most prestigious German IF Design Award.
The IF Design Award, hosted by the German International Forum, is considered one of the world’s top three design awards, along with the German Red Dot Design Award and the American IDEA Design Award. This year, a total of 11,000 works were submitted from 57 countries, and the final winners were announced after being judged by 75 design experts from 23 countries.
Kakao Webtoon, which Kakao Entertainment launched in Korea in August following Thailand and Taiwan in June last year, targeting the global market, attracted attention for its innovation that broke away from the inertial displays and small rectangular thumbnails of the past 20 years.
Kakao Webtoon, which intuitively conveys the value of the original IP that has been transformed into dramas, movies, and games with a dynamic UX and UI that makes the characters come to life, infinitely expands the IP experience by applying an infinite structure that continuously connects content with AI recommendations. did.
In fact, it received favorable reviews for its design and usability immediately after its launch in Thailand and Taiwan, and is leading continuous growth in the global market along with Korean premium IP discovered by Kakao Entertainment.
Meanwhile, this award is also the second award following Daum Webtoon, the predecessor of Kakao Webtoon. Daum Webtoon also introduced dynamic UX and UI and won the main prize at the IF Design Award in February 2020.
Yoo Cheon-jong, head of the platform design team at Kakao Entertainment Design Office, who led the design reorganization of Daum Webtoon and Kakao Webtoon, said, “Kakao Webtoon focused on the essence of comics, which is pictures and dialogue, while embodying the dreams of global writers and readers based on dynamic design. “He said, “This award is recognition of our long-term efforts and vision, and we will continue to develop Kakao Webtoon so that it can become a space that delivers constant excitement.”
Source: Pangyo Techno Valley Official Newsroom
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