SPC Group’s bakery brand Paris Baguette announced on the 25th that it has opened ‘Lab of Paris Baguette’, a futuristic store applying localizing and digitalizing, the next-generation strategy, in Pangyo.
Paris Baguette is launching a new regional differentiation strategy that provides a unique brand experience that reflects the uniqueness and lifestyle of each region.
‘Lab of Paris Baguette’, which opened in front of Pangyo Station in Seongnam-si, Gyeonggi-do as its first attempt, is a directly managed store with the ‘Lab’ concept that reflects the regional characteristics of Pangyo, where IT companies are concentrated, and is a store where you can experience Paris Baguette’s innovative products and services. This is a place where you can.
In line with the regional characteristics of IT Valley, cutting-edge digital systems were applied throughout the store.
The visual effect was emphasized by applying a large transparent OLED in collaboration with LG Display to the store signboard as well as the interior walls, and various non-face-to-face systems for the convenience of online and offline customers, such as an unmanned pick-up box and an unmanned payment system ‘Happy Station’. applied.
Seasonal promotional materials and name tags were also replaced with digital ones, creating a paperless store, adding eco-friendly value.
In terms of operation, the ‘AI Smart Order System’ was applied, in which AI analyzes various data such as floating population and commercial district information, sales data, date, and weather to determine the optimal order quantity.
The representative product, ‘Pangyo Hogam Sand’, is the Pangyo version of the popular regional limited edition products ‘Jeju Maum Sand’ and ‘Gapyeong Delicious Sand’. It is a product that expresses the creativity and smartness that symbolizes the Pangyo region by using walnuts, which are known to be good for the brain. Walnuts, buttercream, and caramel were combined between crunchy cookies, and various facial expressions were imprinted on the cookies to express emotions like emoticons to add fun.
In line with the characteristics of the Pangyo region, where dog culture is active, the company also operates a premium bakery for dogs called ‘PavaDOG’.
A Paris Baguette official said, “We plan to continuously introduce differentiated stores and products by adding the cultural diversity and individuality of each region to Paris Baguette’s essential brand value.”
Source: Pangyo Techno Valley Official Newsroom
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