Naver is entering the used luxury goods trading market following sneaker resale platform Cream.
Naver Cream announced on the 17th that its subsidiary Fab has officially launched ‘CHIC’, a commerce platform that supports luxury goods transactions between individuals. Cream is a subsidiary of Naver and operates a second-hand trading (resale) platform.
CHIC is a platform that originated from Naver Cafe CHICMENT, which has been in operation since 2011. Seekment is an online community with over 600,000 members and active peer-to-peer transactions (C2C).
Chic has strengthened the authentication step to 5 levels to block the possibility of fraudulent transactions. Sellers must verify their phone number, account, credit card, ID, and fraud transaction inquiry site The Cheat to sell products. The payment amount is delivered to the seller only when the buyer confirms the purchase after receiving the product.
For users who want a more thorough inspection of the products they are trading, we also provide a product inspection service through our own inspection center, ‘Chic Lab’.
If you purchase a product that has been inspected by ChicLab and the product is determined to be counterfeit, 300% of the purchase price will be compensated. Even if it has not been inspected by ChicLab, if the product sold through ChicLab is confirmed to be counterfeit, the buyer will be compensated 200% of the product price. Compensate for.
CEO Kim said, “Chic is a platform where everyone can transact safely based on verification of the seller and product, rather than unconditional ‘trust’ in the transaction partner during the interpersonal transaction process of expensive luxury used goods.” “In the domestic used luxury goods market, which has already grown to approximately 7 trillion won, Chic will provide value that differentiates it from other platforms,” he said.
Source: Pangyo Techno Valley Official Newsroom
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