Krafton (CEO Kim Chang-han) announced that ‘BATTLEGROUNDS MOBILE INDIA (BGMI)’ has surpassed 100 million cumulative users within one year of its launch.
On July 2nd of last year, BGMI was launched for the Indian region, ▲providing differentiated content only for Indian users, ▲expanding the user base to create an esports ecosystem, and PUBG: Battleground (hereinafter referred to as Battleground) IP (intellectual property rights) is expanding its influence.
BGMI provides India-focused content and products, such as events commemorating Indian holidays and a pricing policy that considers the purchasing patterns of local users, and has received a positive response from users by conducting various collaborations with famous Indian celebrities and influencers. got it Through this, it ranked first in India’s Google Play sales rankings in April.
The BGMI esports competition, which began as the ‘BATTLEGROUNDS MOBILE INDIA Series 2021’ in November last year, is also underway. Season 1 of the Battlegrounds Mobile Pro Series (BMPS), which concluded its three-week competition on the 12th of last month, has a total prize money of 20 million rupees (about 330 million won), the largest in Indian e-sports history. It attracted attention by offering a large prize money.
Krafton CEO Kim Chang-han said, “BGMI had a successful first year thanks to the enthusiastic support of Indian users. “We would like to express our gratitude to all BGMI users,” he said. “India is an important market for Krafton, and as we have great expectations for the Indian gaming industry, we will actively contribute to growing it into a stronger market.”
CEO Kim then said, “Krafton will strive to improve India’s mobile game experience to the next level through BGMI, and will continue to look for investment opportunities for the development of the digital ecosystem.”
Since 2021, Krafton has made a total of eight investments in platforms, esports, and game streaming companies and startups in emerging markets, including India, and the total accumulated investment to date amounts to approximately 100 billion won.
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asia Innovation Hub Pangyo Techno Valley 2022’ news