Samyang Group announced that it held the 6th inauguration ceremony for the college student supporter group ‘Samyang Seeds’ using the metaverse platform ZEP.
Samyang Seeds takes its name from the English word ‘seed’, which means seed. Just as a small seed sprouts and grows into a big tree, it means that we hope that college students with infinite potential will grow greatly. This launch ceremony was held on the Metaverse platform. This is to encourage interest and engagement from supporters while practicing social distancing. All activities of the 6th Samyang Seeds will also be conducted non-face-to-face.
Samyang Seeds began its first term in 2017 and has established itself as Samyang Group’s representative college student participation program, now in its sixth term. The 6th Samyang Seeds consisted of 32 college students selected from across the country after document screening and interviews.
The first part of this launch ceremony began with a welcoming address from Samyang Holdings HRC Chief Jeong Ji-seok, followed by the presentation of an appointment letter, watching a team introduction video, introduction to Samyang Group, and introduction of Samyang Seeds activities. The team introduction video is a pre-mission program given to the finally selected supporters before the launch ceremony and is a mission that introduces the team’s characteristics and team members through a short video. It was introduced for the first time this year with the aim of enhancing solidarity between supporters.
In addition, in the second part, a special lecture on SNS content creation was held to provide practical help in supporters’ activities, followed by recreational activities such as an OX quiz about Samyang Group. The event ended with a Q&A session and an awards ceremony for the team introduction video content, which was a pre-mission.
Samyang Seeds will act as a public relations ambassador for Samyang Group by participating in mentoring, cooking classes, and beauty classes with executives and employees for about three months until October. Samyang Group plans to provide full support to Samyang Seeds, including paying individual activity fees of 100,000 won per month and providing a total of 1.1 million won in team activity fees. In addition, upon completion of all courses, a scholarship of 300,000 won will be awarded, and the best active team and supporter will be awarded scholarships of 2 million won and 500,000 won, respectively.
Jeong Ji-seok, head of HRC at Samyang Holdings, said, “We will not spare any support so that Samyang Seeds’ activities can become valuable memories and nourishment in life,” and “I hope that we can learn and grow together and achieve the desired results.” He added, “We put health and safety first and hope that everyone completes the course safely.”
Source: Pangyo Techno Valley Official Newsroom
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