Kakao announced that it will expand support for digital transformation of confident traditional market merchants nationwide. Kakao Impact, Kakao’s corporate foundation, is recruiting 10 traditional markets to participate in the ‘Our Neighborhood Regular Market’ for 15 days starting on the 29th, which helps small business owners in traditional markets digitally transition and communicate.
Kakao is one of the co-prosperity plans for the Kakao community that will utilize a total of 300 billion won in funds over 5 years. ‘Sosin’ is a program that supports merchants across the country who run businesses with convictions to secure regular customers through the KakaoTalk channel and engage in various mobile marketing activities. We are working on a ‘merchant project’.
‘Our Neighborhood Regular Market’, which is currently expanding nationwide, is part of the Soshin Merchant Project and is a program that supports traditional market merchants to create regular customers and communicate using the KakaoTalk channel in conjunction with the online knowledge education platform MKYU (MK&You University).
MKYU’s digital tutor residing in the traditional market provides various training for merchants to digitally transform, such as how to respond to online customer service and how to use smart chat, and operates a ‘regular market’ that supports KakaoTalk channel message costs for merchants who participated in the training. A ‘kit’ is provided. Shinyoung Market in Yangcheon-gu, Seoul was selected as the start of the project last June, and this time, the target will be expanded to 10 traditional markets across the country.
Traditional markets that wish to participate can download the documents required for application from the ‘Market Recruitment’ menu on the Our Neighborhood Regular Market Campaign website for 15 days from Monday, August 29th to Tuesday, September 13th, fill them out, and send them via email. do. Kakao Impact plans to select and announce 10 traditional markets in October after a screening process.
Yuk Shim-na, head of Kakao’s ESG Business Department, said, “We are expanding the Our Neighborhood Regular Market project nationwide so that merchants in traditional markets across the country who run businesses with conviction can succeed by leveraging digital.” He added, “Use Kakao’s technological capabilities. “We will strive to publicize the excellent products and pride of small merchants.”
Meanwhile, in addition to the Our Neighborhood Regular Market campaign, Kakao is also introducing the ‘Kakao Small Merchant Support Benefit’, which supports the cost of sending KakaoTalk channel messages so that small business owners can secure regular customers and conduct marketing using the KakaoTalk channel. Any individual or corporate business with annual sales of less than KRW 1 billion as reported by the National Tax Service can apply for the ‘Kakao Small Merchant Support Benefit’, and the first round of applications is being accepted until the end of this year.
Source: Pangyo Techno Valley Official Newsroom
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