Naver Corporation announced that it has launched a new business solution for local SMEs. It is a ‘place coupon’ that can be used to attract new customers or increase the satisfaction of regular customers.
Local SMEs that have registered their store information in Naver Smart Place can use various solutions that help their business, such as ▲Smart Call ▲Naver Reservation ▲Naver Order, for free. The recently released Place Coupon is a marketing solution that allows business owners to directly issue and distribute coupons that customers can use online and offline.
As there are many different industries of local SMEs that utilize smart places, place coupons support detailed coupon settings. First, you can select two types of coupons: ▲discount coupons and ▲gift coupons, and you can directly enter the discount amount, discount rate, and information on the gift product.
You can also set the conditions of the coupon. You can set the usage environment so that it can be used when ▲visiting a store, ▲making a reservation through Naver, or ▲ordering on Naver. You can also set usage conditions, such as coupons that can be used when ‘purchasing over 3,000 won’.
If the coupon issued in this way is posted on the My Place page, customers can download and use it. In the future, the owner will be able to directly send coupons as a ‘Talk Talk marketing message’ to customers who receive the store’s benefits. TokTalk marketing message, launched in December last year, is a solution that allows you to send your store’s event news to customers.
Starting with TokTalk marketing messages and coupon solutions, Naver has expanded from a business platform that helps local SMEs with sales practices such as reservations and orders through Smart Place to a ‘marketing’ platform that allows SMEs to accelerate growth and manage regular customers. We also plan to expand our identity.
In addition, we plan to use Smart Place’s ‘statistical solution’ to easily check the increase/decrease rate of customer visits and marketing effects according to coupon issuance, allowing SMEs to devise more efficient marketing strategies based on data.
As SME marketing solutions, including place coupons, become more diverse, it is expected that the satisfaction of users who access local information on Naver will also increase. You can receive notifications of the latest news and event news about stores you frequently visit and places you want to go, and even receive coupons, allowing for a smarter visiting and consumption experience.
Naver Smart Place leader Hyuk-sang Kwon said, “Smart Place has been well-received as a platform that connects local SMEs with many potential customers and relieves the practical burden of SMEs who are busy with their livelihoods, but now we have gone one step further and created a platform that can accelerate the growth of SMEs. “We have expanded our role as a platform,” he said. “In the long term, we plan to become a platform that can help local SMEs in all areas they need, including store promotion, resource reduction, marketing, and strategic analysis.”
Source: Pangyo Techno Valley Official Newsroom
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