Neofin announced that it had made a strategic investment in Lilius, a sports content platform company based on motion analysis technology, and signed a service business partnership agreement with Lilly T2E and 300 Feet.
Through this investment and business agreement, the two companies will establish an active collaboration system for the production and distribution of sports virtual assets such as NFTs. We plan to strengthen cooperation based on resources between the two companies, such as Neofin’s blockchain technology infrastructure and know-how and Relius’ motion analysis technology and sports infrastructure. In the future, DeFi products such as staking for ‘Lily tokens’ will be added to the Neofin platform, and we will also cooperate in expanding mutual business networks to promote business.
Lilly’s ‘Lily T2E’, scheduled to be launched in the second half of the year, is a T2E (Training to Earn) service that rewards you for the amount of training you do. It is expected to be very popular as you can experience 300 feet of exercise content and the exercise know-how of sports players through AI motion analysis technology, and receive rewards with virtual assets for performing various exercises.
‘300 Feet’ is an ‘exercise content direct transaction platform’ where you can directly produce and sell exercise content. By introducing blockchain technology in 2018, we have built an ecosystem where people are rewarded with virtual assets such as tokens and sports NFTs when they perform various exercises such as home training, dance, and taekwondo. It is said to be the beginning of M2E (Move to Earn), which has recently become popular as a system for earning rewards through exercise such as walking or running.
Neofly, the parent company of Neofin, is a subsidiary of Neowiz Holdings and is aggressively developing the blockchain ecosystem such as P2E (Play to Earn), S2E (Service to Earn), and NFT, focusing on various DeFi services such as staking, yield farming, and swap. We are expanding. It began operating nodes in 2018 and has solid technical know-how and experience in the blockchain business, including serving on the Klaytn Governance Committee and operating the virtual asset wallet service ‘nblocks’ since 2019.
Kim Ji-hwan, CEO of Neofin, said, “We decided to invest after making a positive judgment on various aspects such as the excellence of the technology applied to the Lilly Lilly T2E platform, the competitiveness of sports content assets, and the reliability of business performance,” adding, “Establishing a strategic partnership between the two companies.” “We will successfully carry out global blockchain business by activating the ecosystem of Neofin and Lily T2E.”
Kim Joo-yeon, CEO of Lilius Global, said, “Through this strategic investment and business partnership with Neofin, we will participate in the creation of a broad blockchain ecosystem that Neofin is pursuing.” He added, “It will not only create synergy for the NFT business of both companies, but also create 300-ft. “We can expect great results to strengthen the competitiveness of services and build a successful Lilly T2E ecosystem.”
Source: Pangyo Techno Valley Official Newsroom
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