Q.one Easy Easy, a hangover relief product from Samyang Corporation, a food and chemical subsidiary of Samyang Group, participated in the ‘Hip Hop Playa Festival 2022’ held on the 17th and 18th and the ‘Ultra Music Festival Korea 2022’ held on the 24th and 25th and operated a promotional booth. and communicated with the young man.
Ultra Music Festival Korea (UMF) is one of the two largest EDM (Electronic Dance Music) festivals in Korea, and is famous among young people, with young people in their 20s and 30s accounting for more than 90% of the total audience.
Easy Tomorrow participated as an official partner of this festival and operated a promotional booth at the Resistance Stage within the event venue. At the booth, if you find the ‘event ball’ in a ball pool filled with balls of various colors for 10 seconds, you will be given a Sangkwaehwan product as a ‘Find Sangkwaehwan!’ The program was carried out. This program attracted a lot of attention, with over 3,100 visitors participating over two days.
In addition, if you follow Easy Easy Tomorrow’s official Instagram account, we have operated a ‘Fantastic Photo Zone’ where you can receive 2 units of Easy Tomorrow and take a commemorative photo with Easy Tomorrow’s character, ‘Funny Bear’. During the event, 20 visitors who uploaded photos taken with Funny Bear to their personal SNS were given Samyang goods.
In line with the decline in COVID-19, Easy Easy is expanding communication with young people by actively participating in offline festivals preferred by the MZ generation. On the 17th and 18th, we participated in the Hip Hop Playa Festival 2022 held at Nanji Hangang Park in Seoul and operated a promotional booth. This festival is the largest outdoor hip-hop festival in Korea, and was held for the first time in three years this year due to COVID-19.
Easy Easy Hwan also held events such as ‘Find Sang Kwae Hwan!’ and ‘Fantastic Photo Zone’ at the Hip Hop Playa Festival promotion booth. As a result, it was a huge success with over 3,100 visitors visiting the promotional booth over two days.
Q.one Easy Easy said, “We operated various experiential events to encourage visitor participation in order to communicate with the MZ generation youth and increase brand awareness,” and added, “We will continue to create frequent opportunities to meet youth offline in the future.” .
Meanwhile, Easy Easy Pill is a hangover relief product made in pill form by combining ingredients such as yeast extract and mixed plant concentrate (Hovenia berry fruit, chrysanthemum, hawthorn fruit, and arrowroot flower). Easy Easy Hwan, which has been actively communicating with the younger generation since its launch in 2013, began airing advertisements featuring actress Hyeri as its model in 2015, and hired models highly preferred by the MZ generation, such as Kim Ha-on, Oh Jeong-se, P.O, and Sung Si-kyung, to provide young and trendy hangover relief. Established a product image. In addition, we communicated with young customers in a variety of ways, such as college road sampling and guerrilla visit promotions, college student MT sponsorship, music festival promotional booth operation, Easy Easy pop-up store operation, and merchandise sales.
Source: Pangyo Techno Valley Official Newsroom
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