Nexon reported that ‘Offside’, which opened on the first floor of ‘The Hyundai Seoul’ in Yeouido on the 15th (Saturday), is gaining great popularity with nearly 2,000 visitors visiting the venue during the first weekend. ‘Offside’ is a brand experience center for ‘EA SPORTS™ FIFA Online 4’ (hereinafter referred to as FIFA Online 4) and ‘FIFA Mobile’ developed by Electronic Arts Korea and serviced by Nexon.
Nexon announced that this experience center will be operated until the 31st of this month, and viewing will be available from 10:30 a.m. to 8 p.m. The experience center space is largely divided into ‘PRESS ZONE’ with the icon class and KFA class symbols in the background, ‘NEON ZONE’ created with neon signs in sensuous colors, and decorated with the locker room concept of the Korean national soccer team. It consists of ‘REDS ZONE’, ‘FIFA Online 4’ which goes beyond real soccer, and ‘MEDIA ART’ where you can check out the dynamic videos of ‘FIFA Mobile’.
In the ‘Neon Zone’, the entire wall is designed with neon signs, so you can see representative symbols of ‘FIFA Online 4’ and ‘FIFA Mobile’ such as Son Heung-min doing a ‘click ceremony’, game logo, and class cards in three dimensions. In addition, the ‘Reds Zone’ displays the uniforms of national team players such as Son Heung-min, Hwang Hee-jo, and Hwang Hee-chan, and a space is prepared for visitors to take ‘Fipane cuts’ with soccer props such as national team uniforms and cheering equipment. do.
In addition, ‘Capsule Draw’ where you can win various prize coupons such as ‘Nexon Cash’ 1 million won, Son Heung-min’s autographed uniform, and Lee Seung-woo’s autographed ball, ‘Transfer Market’ where you can exchange coupons for prizes, and you can score a goal by kicking the ball yourself. A ‘Training Center’ and ‘FIFA Mobile’ demonstration space ‘IMMOBILE’ will also be created.
Nexon provides coupon tickets that can be used for games when entering the experience center, and if you participate in major programs and stamp all tickets, you can get the opportunity to participate in ‘Capsule Draw’ and ‘Pipane Cut’ or receive a drink. Additionally, if you post a proof shot of the experience center ‘Offside’ on your personal Instagram with essential hashtags such as #Offside and #TheHyundaiSeoul, you will receive 5,000 won of ‘Nexon Cash’ as a gift to the first 500 people every day.
Park Jeong-moo, head of Nexon Group, said, “We are very grateful that many people came to the offline event held for the first time in a long time and enjoyed the prepared programs.” He added, “It is a brand experience center that can maximize the advantages of ‘FIFA Online 4’ and ‘FIFA Mobile’ games that go beyond real-life soccer. “Through this, we will strive to provide users with more frequent opportunities to experience the dynamic brand along with unique enjoyment.”
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asian Innovation Hub Pangyo Techno Valley 2022’ news