Bit Corporation’s unmanned robot cafe ‘b;eat’ reported that the usage rate in corporate cafeterias has recently increased significantly. In the third quarter, coffee orders in robot cafe beat corporate commercial areas increased by approximately 50% compared to the same period last year and increased by approximately 22% compared to the previous quarter. Order volume has been increasing every quarter this year compared to the previous quarter, and last October’s order volume also increased by 37% compared to the same period last year.
Robot Cafe Beat provides robot baristas and logistics such as coffee beans and syrup to companies that want to implement ‘coffee welfare’ by setting up an in-house cafe and providing cafe-quality high-quality coffee to employees for free or at a low price. To date, dozens of companies have opened stores, and it is classified as a ‘corporate commercial district.’
In the third quarter of last year, AWS Korea (Amazon Web Services Korea), which supported the development of robot cafe BIT’s 24-hour unmanned remote control system, introduced the 3rd generation BIT, and leading startup Yanolja replaced the previously used 1st generation BIT with the 3rd generation BIT. By replacing it with Generation Beat, we have advanced coffee welfare for employees with the in-house robot cafe ‘Yarista’.
The increase in the use of robot cafes in corporate commercial districts is due to the increased demand for ‘office cafes’ among office workers, which is believed to be due to rising coffee prices due to skyrocketing inflation, making it burdensome to open their wallets to cafes.
In fact, according to a survey by a related organization, more than 70% of adults drink more than one cup of coffee a day and spend more than 100,000 won per month on coffee. As the price of coffee beans and raw milk rises, consumer prices of major coffee franchises also rise. As a result, the demand for in-house cafes has increased, and as modern office workers have raised their standards for the taste of coffee, companies that provide cafe-quality coffee are gaining popularity as ‘coffee welfare’ companies.
Beat is preferred by corporate customers because it can operate unmanned 24 hours a day, creating an office cafe that provides coffee of consistent quality without manpower management difficulties. In particular, its stability has been proven as a leader in the robot cafe market, and its strengths include human touch sensibility, such as various facial expressions, that are difficult to implement in other robot cafes. In addition, Robot Cafe Beat actively provides various benefits to corporate users, such as app subscription promotions, seasonal discount events, and various coupon events, increasing the usage rate among office workers.
Yang Seung-hyun, head of sales and marketing at Bit Corporation, said, “We are strengthening sales and promotions in corporate commercial areas targeting companies that strengthen ‘coffee welfare’ through office cafes.” He added, “We are planning customized benefit events for company cafeteria users, etc. “We will work hard to make beat a megatrend.”
Meanwhile, Robot Cafe Beat is a futuristic cafe where robot baristas work 24 hours a day and the entire process from ordering to payment, manufacturing, and pickup is carried out unmanned without any permanent staff, and is an optimized solution for small-capital startups. It is rapidly entering office and residential commercial districts across the country, including Seoul, Gyeonggi, Daejeon, and Jeju, and has been expanding the number of stores.
Source: Pangyo Techno Valley Official Newsroom
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