To improve customer experience, Kakao Mobility has developed Kakao T’s unique brand scent ‘SLOW GREEN’ and applied it on a pilot basis to the ‘Kakao T Venti’ vehicle.
‘Slow Green’ is a signature scent brand that embodies Kakao T’s unique service value of ‘providing a comfortable and enjoyable travel experience.’ Based on the scent (notes) of citrus mint, floral, and woody, using a fresh forest as a motif, it is expected to not only deodorize the room but also create a comfortable interior mood.
Kakao Mobility’s ambition is to further solidify its brand identity through mood therapy using scent so that taxis can be reborn from a simple means of transportation to a special space where you can experience differentiated services. To this end, we created a scent with the brand’s unique sensibility through a one-year development process with CentOn, a scent marketing company.
We actively reflected the opinions of Kakao T Venti drivers who provide direct service to passengers on scent preferences and installation methods, and to increase usability in the field, it was composed of two types: paper air freshener and room spray. In addition, safety was recognized as it was judged to comply with both the ‘household chemical product safety standards’ and ‘non-use of prohibited substances’ specified by the Ministry of Environment.
The ‘Slow Green’ scent has been introduced on a pilot basis to ‘Kakao T Venti’, a taxi service based on large vans and premium licenses, and can be experienced in about 1,000 Venti vehicles currently in operation. In the future, it will be applied to various mobile services, including autonomous driving, which is currently being piloted.
Ahn Gyu-jin, Vice President of Kakao Mobility Business Division, said, “Based on Kakao Mobility’s service vision of providing a differentiated experience beyond physical transportation, we have introduced this brand signature scent. “Like this attempt to make people remember us, we will continue to work on branding the services of the Kakao T platform.”
Meanwhile, Kakao Mobility has been experimenting with introducing various synesthetic elements to establish its brand identity. Last year, we introduced different scents for each floor in the COEX parking lot and ran a trial run for a year to remove the unique smell from the basement floor while also changing the service experience for visitors. In April of this year, we developed a brand sound to promote taxi, valet, parking, and other services. Sound effects have been applied to various services of Kakao T, including flights and trains.
Source: Pangyo Techno Valley Official Newsroom
→ Go to ‘Asian Innovation Hub Pangyo Techno Valley 2022’ news