– Kakao T brand taxi crews such as Venti, Blue, Black, etc. Selected as the top 100 in passenger evaluation out of a total of 17,000 taxi crews
– Purpose of appreciation and support for contributions to providing differentiated riding environment and services to improve taxi service quality
– A unique program in the form of a visible radio that invites only the minimum number of people and is broadcast live on Kakao TV, with plans to expand every year.
Kakao Mobility (CEO Ryu Geung-seon) co-hosted the ‘Kakao T Brand Taxi Master Awards’ for crews participating in branded taxis such as Kakao T Blue, Venti, and Black on the 26th, jointly organized by affiliated transportation operators KM Solution and DGT Mobility. announced that it would be held. ‘Crew’ refers to driver members who operate Kakao T brand taxis.
The ‘Kakao T Brand Taxi Master Awards’ is a thank you to the crew who contributed to improving the quality of taxi service in the areas of franchise taxis, large shared taxis, and luxury taxis introduced by Kakao Mobility to keep up with the changing trends of the times and customer expectations in taxi services. It was prepared to deliver a message of support.
The Kakao T Brand Taxi Master Awards, which will be held at 4 p.m. on the 26th, will be held among the top 17,000 crews participating in the operation of branded taxis such as Kakao T Blue, Venti, and Black, and will be awarded to the top crew that has maintained the master status for 3 months. 100 people will be selected and awarded.
The selection criteria comprehensively considers whether or not the crew belonging to the master group maintained the master group for three months from November 2020 to January 2021, an average passenger rating of 4.8 or higher, the ‘See this driver again’ evaluation, and the minimum number of evaluations. and is ranked in the order of highest score. The selected 100 people will be provided incentives worth 500,000 won, including a 14k gold badge symbolizing Master Crew and department store gift certificates.
Kakao T brand taxis are divided into ▲ ‘Fighting’ group, which requires encouragement, ▲ ‘Nice’ group, which is expected to further improve quality, and ▲ ‘Master’ group, which receives the highest evaluation, to motivate the crew according to the passenger’s evaluation of the ride. .
Rather than an on-site awards ceremony, this event will be composed of a unique program in the form of a ‘visible radio’ and will be broadcast live on Kakao TV, and will be hosted by broadcaster Kim In-seok. A variety of programs will be held, including ▲talk reenacting the touching stories of passengers who have experienced good service, ▲introduction of taxi operation know-how and episodes of the selected crew, and ▲phone connection with the master crew family.
In order to comply with the COVID-19 quarantine rules, only a limited number of winners are invited to the event, so a quiz event will be held for Kakao TV live viewers, including winners who were unable to attend and fellow crew members who want to congratulate them, and a small gift will be provided. . The Kakao TV Live can only be viewed by Kakao T brand taxi crews and taxi drivers who use the Kakao T Taxi platform.
Shin Dong-hoon, Managing Director of Kakao Mobility Taxi Division, said, “As the active participation and role of Kakao T brand taxi crews is very important in improving taxi service quality, we continuously provide motivation so that more crews can enter the master group and share the joy of winning awards. “We also plan to hold the Master Awards as an annual event.”
Meanwhile, in order to continue motivating crews to improve service quality, Kakao Mobility plans to select the highest-ranking master crew members on a monthly basis and provide incentives starting next month, and will provide separate incentives for regular taxi drivers who do not belong to Kakao T brand taxis. There are also plans to hold an awards ceremony.
Source: Pangyo Techno Valley Official Newsroom
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