– Launch of ‘Idea Panda’, where creators such as Sunny, Kim Poong, and Lee Eun-ji propose ideas and fund goods
– Targeting ‘funsumers’ who find joy through consumption… A breakthrough for brands looking for new channels
Wadiz (CEO Shin Hye-seong) is working with JTBC Studio Lulu Lala to support the production of novel goods funding.
‘Idea Panda’, a YouTube entertainment program launched by Studio Lulu Lala, is a concept where Sunny, Poong Kim, and Eunji Lee produce novel brand goods for ‘Idea Panda Co., Ltd.’ You can meet the project on the Wadiz website at the same time as the broadcast live, and this funding will run for two weeks, one week after the broadcast.
In episode 1, which aired on the 16th, a diary containing the wit of office workers was developed using ideas suggested by three MCs. Diaries containing the phrases ‘resignation’ and ‘I love you’, idea mind maps, diary decoration stickers, shovel ballpoint pens, etc. are produced as goods.
This program was designed to provide a ‘fresh’ and fun funding experience to the MZ generation, the main users of the Wadiz platform. While unique collaboration marketing among various companies, from startups to large corporations, is a hot topic, this collaboration is the first case in which a creator plans brand goods for established companies with an impromptu idea and presents them with funding.
So far, the goods funding introduced through collaboration between brands at Wadiz has received a lot of attention. Ottogi collaborated with startup Baekban Design to present 50th anniversary goods and raised 100 million won, 70 times the target amount, and KT Giga Genie raised 300 funds in 10 minutes with a Yut game set in collaboration with the Jinro Toad character. It has elicited an explosive response.
The background to this is that Wadiz is a platform where the potential of new ideas can be confirmed. Wadiz is attracting attention as an attractive channel for ‘funsumers’ who are interested in novel products and services that cannot be found anywhere because they can effectively show the brand philosophy and collaboration story within the details page.
Shin Seung-ho, general director of Wadiz marketing, said, “We plan to expand our goods funding project with various partners to provide a fresh and fun funding experience,” and added, “We expect a lot of participation from companies that will communicate with the MZ generation along with the development of novel goods.” He said.
Meanwhile, this program is produced by JTBC’s Studio Lululala, which planned ‘Walkman’ and ‘Wassup Man’, and will be launched live on Studio Lululala’s official YouTube account every Wednesday at 17:00 starting on the 16th.
Source: Pangyo Techno Valley Official Newsroom
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