– Kakao Entertainment _ _ _ _ _ _ _ _ _ _
– Expect synergy through various events during the LCK Summer period such as Kakao Entertainment and Kakao Page ‘ Talk Drip ’
Park Jong-cheol, head of Kakao Entertainment’s platform business division (left) and LCK CEO Oh Sang-heon (right) posing with the LCK trophy between them | Provided by Kakao Entertainment
Kakao Entertainment (CEO Jinsu Lee , Seongsoo Kim ) announced on the 22nd that it has signed a partnership agreement with League of Legends Champions Korea (CEO Sangheon Oh , hereinafter referred to as LCK) , which hosts the Korean professional league of ‘ League of Legends (LoL)’ esports .
The agreement ceremony held at LoL Park in Jongno-gu, Seoul on the 21st was attended by key officials from both companies, including Park Jong-cheol, head of Kakao Entertainment’s platform business division, and LCK CEO Oh Sang-heon .
Kakao Entertainment and LCK have been collaborating since the 2021 LCK Spring Playoffs . At the time, a project linking Kakao Entertainment ‘s representative super IP ‘Only Level Up ‘ and LCK was carried out , and the project received favorable reviews from fans who liked webtoons and e-sports . Kakao Entertainment is planning to expand the scope of collaboration with LCK in the future and conduct sponsorship marketing in earnest starting from the Summer Split .
The LCK announced a new beginning by introducing a franchise system starting in the spring of 2021 . Various changes have been attempted, such as changing the playoff method , increasing the prize money , and raising the minimum salary, and the Summer Split is providing a lot of fun to e-sports fans by introducing an integrated roster , shortening the call-up and send-down cycle , and changing the method of selecting a side .
Kakao Entertainment, a global company with over 8,500 leading original IPs , is based on content targeting the tastes of the MZ generation, such as ‘ Only I Level Up ’, ‘ Itaewon Class ’, ‘ Amazing Rumors ’, and ‘ Company Confrontation ’ , in the U.S. It is leading the K webtoon syndrome all over the world, including Japan and Southeast Asia . This collaboration between Kakao Entertainment and LCK is expected to provide a more three-dimensional and interesting experience to the global MZ generation . Kakao Entertainment and LCK are currently releasing LCK- based Summer : Summer is Coming on Kakao Page to mark the opening of the 2021 LCK Summer .
Park Jong-cheol , head of Kakao Entertainment ’s platform business division , said, “ LCK is a league eagerly awaited by e-sports fans around the world , and entertainment content enjoyed by the global MZ generation . ” We are informing from the front lines . “We hope that the collaboration between Kakao Entertainment and LCK will become an endless driving force for the global advancement of both companies, ” he said .
LCK CEO Oh Sang-heon said, “Kakao Entertainment’s soft power goes beyond Korea and has an impact on the world, ” adding, “LCK is also internationally competitive to the point that e-sports fans around the world are watching and it is broadcast in six languages, so we decided to pursue this partnership.” Through this, both companies hope to further develop into content that is loved internationally. “He said .
Meanwhile, the 2021 LCK Summer Split started on the 9th, and the competition is so fierce that it is said that there is no strong player from the beginning . The 2021 LCK Summer is being held offline while complying with the COVID-19 government measures .
Source: Pangyo Techno Valley Official Newsroom
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