F&S Holdings Co., Ltd. (CEO Choi Hyun-seok), which was selected in the daily consumption field of the National IT Industry Promotion Agency (NIPA)’s ‘2023 non-face-to-face leading service activation project in areas closely related to daily life’, reduces unnecessary production of physical clothing through digital fashion and reduces carbon emissions accordingly. It is a 5-year-old startup established with the vision of ‘creating a better future environment’ by reducing emissions. The digital fashion platform created by F&S Holdings allows numerous young and talented fashion designers to showcase their various designs in the digital space without the burden of inventory and production, and customers can easily find various styles they wanted to wear in real life but could not wear in the digital space. Our goal is to provide a special wearable experience.
F&S Holdings’ main business area is the production of 3D realistic content related to style tech. We produce 3D content through collaboration with domestic and foreign fashion brands, including 3D fashion items, VR showrooms, AR lookbooks, and 3D real stores, and provide it for easy promotion on the web and apps. We also provide user analysis data to strengthen customer relationships.
In addition, the metaverse platform ‘Fassker World’ allows users to experience digital fashion (digital fashion content trading and investment) using avatars in a virtual environment, allows communication between users, and fashion items through brand entry. It is a metaverse platform that allows production and sales.
F&S Holdings has also pioneered new business areas through its Generative AI-based Lookbook solution. AI Lookbook is a service that combines AI models, clothes, poses, and backgrounds to create one image and then provides content. The company said, “Through this, while the traditional clothing photo production process took 1 to 3 weeks, our ‘AI Lookbook Service’ not only produces results within 1 hour to a maximum of 1 day, but also reduces costs by 10% of the previous cost. “We expect it to be no more than ,” he said.
Recently, as Metaverse has penetrated not only the gaming industry but also the overall consumer daily life, various attempts have been made in the fashion industry to utilize it as a new growth engine to dominate the future market, and as the convergence of fashion, Metaverse, and NFTs accelerates, they are combined. A ‘meta fashion’ is emerging as a global trend.
Accordingly, an official from F&S Holdings said, “We participated in this project to build a next-generation business model in the fashion industry and secure new growth power in the industry by demonstrating it in the actual market. “In particular, we want to create a next-generation shopping environment by building a fashion metaverse platform specialized for the fashion industry,” he said. “We will produce K-fashion brand products that the MZ generation envies as 3D digital fashion and apply them to our own mall to expand consumer experience.” “The goal is to do that,” he said.
Currently, F&S Holdings is conducting market verification of its high technology through collaboration with global companies. In addition, through IP contracts with leading domestic and foreign brands, we produce 3D digital fashion items from real clothes and sell them at our own Metaverse Mall. In addition, it has promoted its technology by participating in major world tech startup fairs such as MWC 2022, SLUSH 2022, and VIVA TECH 2023.
An official said, “Just as the consumer market naturally shifted from offline to online with the shift to the millennial generation in the past, a new paradigm shift called Metaverse has shifted from an online simple e-commerce platform to a meta-commerce type platform suited to a new target (MZ generation). A transition is needed. “We want to find the future of the fashion industry through digital fashion.”
Meanwhile, the National IT Industry Promotion Agency (NIPA, Director Heo Seong-wook) aims to promote the distribution of non-face-to-face services in areas closely related to people’s daily lives, such as business, daily consumption, education/evaluation, and well-being/health in the pandemic era. We are pursuing a ‘service revitalization project’. Starting in 2021, as the non-face-to-face digital economy accelerates across the economy and society in response to the great digital transformation in the post-corona era, this project will select and support key investment areas focusing on services that urgently require non-face-to-face transformation. F&S Holdings was selected in the daily consumption category.