Aion Communications Co., Ltd. (CEO Jae-cheol Oh), which was selected in the business field of the National IT Industry Promotion Agency (NIPA)’s ‘2023 Non-face-to-face leading service activation project in areas closely related to daily life’, has been conducting business based on CMS solutions based on unstructured data processing for more than 20 years. Based on various types of data processing technology, the company entered the sports service business in 2016. It is the KLPGA’s integrated ticket service provider and is launching and applying an operation management service platform for domestic small and medium-sized organizations. In addition, the automatic sports video extraction service is being applied to a variety of sports events ranging from amateur to elite sports, and a service platform for application to sports is being commercialized. In addition, Aion Communications is engaged in business in various areas such as energy, electronic signature, promotional marketing platform, and multimedia content management platform.
As a major service, we provide homepage management solutions for most domestic companies through CMS business, and our main focus is on the business area of integrated management and operation of various service sites of financial companies.
The headquarters in charge of the energy business was spun off into a subsidiary called ‘EIPGIRD’, and the company-wide signature service ‘WIDSIGN’ and an online promotional marketing service company called ‘METAFLYER’ were also spun off as subsidiaries. ST headquarters, which provides sports IT services, is focusing on digitizing the sports area based on unstructured data processing technology in 2016. We support an IT system that can become closer to everyday life by converting analog in the field of sports to digital.
An official from ION Communications said, “As small and medium-sized sports organizations have been running analog competitions and duplicating many people and time, restrictions on the operation of more competitions and the number of participants have been imposed. We are working to enable more people to participate through digitalization. “I wanted to provide a service,” he said, explaining the background of the development of the sports organization operation management service platform.
In addition, “We created this service in the hope that lifestyle sports will develop through this, and in order to move away from text-based and boring customer service and provide multimedia content-based video services, we developed a personalized automatic extraction service from the entire game video to prioritize the golf area.” “It is being applied,” he said.
Currently, the domestic sports market is centered around professional sports, but Aion Communications plans to expand into the club sports area by providing services to lifestyle sports, school sports, and elite sports. In addition, by integrating sports, we are expanding from a classification of sports events to a personalized sports service platform to individual sports. In addition, it is expected that overseas, focusing on the United States, where sports are a part of daily life, we will be able to understand the current status of operation in analog form and provide services centered on club sports.
ION Communications has signed a service use agreement with the Korea Mid-Amateur Golf Federation and the Korea Taekwondo Demonstration Culture Association, and is cooperating with sports associations including KOREA3X3. Overseas, discussions are underway with the YMCA and club sports.
An official said, “We plan to expand services focusing on domestic sports associations and club sports teams. “The reason we set this market as a target is because it is easy to provide services that can be used by small and medium-sized organizations with less manpower and cost, and because they do not have an existing service system or are using very old services, it is easy to apply,” he said. “We are planning to sell cooperative organizations based on cases of service application to small and medium-sized cooperative organizations in Korea, and we have a sales plan so that services applied to golf can be applied to VIP golf events of domestic automobile companies,” he said.
Meanwhile, the National IT Industry Promotion Agency (NIPA, Director Heo Seong-wook) aims to promote the distribution of non-face-to-face services in areas closely related to people’s daily lives, such as business, daily consumption, education/evaluation, and well-being/health in the pandemic era. We are pursuing a ‘service revitalization project’. Starting in 2021, as the non-face-to-face digital economy accelerates across the economy and society in response to the great digital transformation in the post-corona era, this project will select and support key investment areas focusing on services that urgently require non-face-to-face transformation. Aion Communications was selected in the business field.