– Continued even growth in all sectors, including advertising , commerce , and content
Kakao ( Co-CEOs Yeo Min-soo and Jo Soo -yong ) announced that its sales in the second quarter of 2021 based on K-IFRS ( Korea International Financial Reporting Standards ) recorded KRW 1,352.2 billion , up 7 % from the previous quarter and 42% from the same period last year . Operating profit increased by 3% compared to the previous quarter and 66% compared to the same period last year to KRW 162.6 billion , with an operating profit margin of 12% .
Following the merger of the three companies Kakao Page , Kakao M , and Melon in the first half of last year, Kakao will divide content sales from this quarter into △Games △Story ( Piccoma , Kakao Entertainment Story Platform, etc. ) △Music ( Melon platform , music and album distribution , music) Performance sales ) It was more intuitively reclassified into △Media ( original content , video production such as dramas , movies, entertainment management, etc. ) .
Kakao’s platform division sales in the second quarter of 2021 were recorded at KRW 761.8 billion, up 10% from the previous quarter and 47% from the same period last year .
Talkbiz sales amounted to KRW 390.5 billion , up 5% from the previous quarter and 52% from the same period last year . In particular, advertising-type sales reached an all-time high due to the growth of Bizboard and KakaoTalk channels . Portal Biz sales recorded KRW 125.1 billion, a 7% increase compared to the previous quarter and the same period last year . Sales in other areas of the platform continued to grow strongly, recording KRW 246.2 billion, up 20% from the previous quarter and 73% from the same period last year, due to increased demand for Kakao Mobility’s premium taxis and expansion of Kakao Pay’s payment transaction volume and financial services .
Content division sales recorded KRW 590.4 billion, an increase of 5% compared to the previous quarter and 35% compared to the same period last year .
Story sales recorded KRW 186.4 billion, up 7% from the previous quarter and 57% from the same period last year, due to the increase in Kakao Japan’s webtoon platform ‘ Piccoma ‘ , which ranked first in global comics app sales , and Kakao Entertainment’s global IP distribution transaction volume. . Music sales achieved KRW 188.1 billion, an increase of 2% compared to the previous quarter and 11% compared to the same period last year . Media sales recorded KRW 87.4 billion, up 20% from the previous quarter and 112% from the same period last year, as Kakao Entertainment’s content, including original content, gained popularity . Game sales reached KRW 128.6 billion , a 1% decrease compared to the previous quarter and a 20% increase compared to the same period last year .
Operating expenses in the second quarter of 2021 were KRW 1,189.6 billion , an increase of 8% compared to the previous quarter and 39% compared to the same period last year , due to increased labor costs and increased business-related marketing costs .
Meanwhile , Kakao published Kakao’s first ESG report ‘ 2020 Kakao’s Promise and Responsibility’ at the end of May and created an ESG menu on the company’s official website to make it easier to find Kakao’s ESG activities .
Source: Pangyo Techno Valley Official Newsroom
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