Naver Cloud announced that its business collaboration tool ‘Line Works’ won the ‘Mobile Applications and Software’ category at the ‘2021 Good Design Awards’, one of Japan’s most prestigious design awards.
This is the second time Line Works has won the Good Design Award. As a result of the first submission following the brand identity renewal in 2019, it won awards in the brand creative identity (CI) and visual identity (VI) categories, and then submitted for the first time in two years and won again. This is the result of a rapid and detailed response to the growing importance of a non-face-to-face collaboration environment due to COVID-19 and significant improvements in service design.
Lineworks focuses on the process of gradually changing work methods from email to messenger and from PCs to mobile phones, enabling users to intuitively understand their work, improve performance, and achieve work-life balance anywhere, beyond the limited space of the office. Progress has been made to enable this.
To support a non-face-to-face work environment, Lineworks improved a total of 80 functions through regular updates to V3.0 last February and strengthened services through two updates thereafter. It provides an all-in-one service with all the functions necessary for work, such as messaging, email, drive, and video conferencing, and supports seamless business communication through linking with Line and external Lineworks users.
The Good Design Award judging panel highly praised the efforts and development of Lineworks, which has implemented continuous updates to respond to the spread of remote work due to COVID-19.
According to the review, “Considering the trend of changing the existing work method, which was mainly done offline, to a situation where online work accounts for an equal or greater proportion of offline work after the pandemic, Lineworks’ design revamp is designed to create a non-face-to-face work environment. “It is a good example that suggests that the corresponding system or collaboration tool also needs to be redefined to meet new expectations,” he said.
Oh Won-jin, head of design at Lineworks (responsible leader), said, “I think we won the award as a result of maintaining a simple and friendly method of use, adding functions in line with the changing trends of the times, and focusing on quick work processing and productivity improvement, which are the main functions of collaboration tools.” “With this award, we will evolve into a collaboration tool that can better respond to the support, including being the number one business collaboration tool in Japan for the past five years in a row,” he said.
Source: Pangyo Techno Valley Official Newsroom
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