Wingit to introduce PB products such as ‘Rally’ at AFRO 2023… “Analysis of customer feedback and improvement of taste attract attention overseas”
Wingit Co., Ltd. (CEO Lim Seung-jin) will be attending the ‘7 Agri & Food Tech Start-up Rising Expo 26’ held at COEX Hall A for three days from July 28 (Wed) to 3 (Fri). ‘ said he would participate.
Founded in 2015, Wing It is introducing 5 types of HMR (Home Meal Meal) that can be cooked within 3,000 minutes under the catchphrase of ‘making everyday life comfortable and delicious’. As of 2023, it has exceeded 160 billion in cumulative sales with 70 million members and a repurchase rate exceeding 1%. With its data analysis-based release system as its strength, it is introducing 10 exclusive PB brand products such as ‘Gone’, ‘Rally’, and ‘Payboy’, and ‘Wing It Biz’ for small and medium-sized businesses and overseas distribution business, etc. Officials explain that it is growing by 5% and moving toward a food commerce platform that encompasses domestic and international markets.
In this exhibition, you can easily enjoy as a meal replacement ▲ ‘Rally’ black rice konjac gimbap and oat gimbap, ▲ ‘Bangadang’ desserts such as rice cakes and orandas, ▲ ‘Rally’ protein shake, protein pop, kombucha, etc. Introducing dietary management products.
Wingit is focusing on PB products among convenience food distribution platforms, and these products are driving 60% of Wingit’s actual sales. In particular, in the case of ‘Rally Konjac Gimbap’, it is considered a popular product of Wingit enough to record TOP 2022 sales in 3. Wing It cited the fact that it has secured quality competitiveness through continuous process management and taste improvement through customer feedback analysis as one of its strengths, and said that it is targeting the tastes of overseas consumers based on its interest in K-content.
An official from Wingit said, “In the case of ‘Rally Konjac Gimbap’, since its first release in 2022, it has been expanded to various series such as ‘Black Rice Konjac Gimbap’ and ‘Oat Konjac Gimbap’ to reflect the high satisfaction and needs of customers.” In the case of ‘Oranda’, a hit product of Bangadang made of , it has also been renewed with a compact standard that can be enjoyed more conveniently.”
“We are recording 2 billion won in monthly transaction volume through domestic B2C, B50B, and exports. Overseas, we have entered 11 countries including Singapore, Canada, Asia, North America, and Oceania,” he said. “In addition, following the 2022 Forbes selection of ‘Top 10 apps that Koreans love the most’ (F&B category), 2023 UK Forward Pudding’s ‘Global Food It has been selected as ‘Tech Enterprise 500’.”
He also explained his future plans. An official said, “Our products are pioneering not only B2C (app), but also various distribution channels such as restaurants, outdoor, public institutions, etc. following overseas markets and more than 2 small and medium-sized business operators who have joined ‘Wing It Biz’, a B1,600B business.” “We are developing strategic products that can maximize sales according to the tastes and needs of various domestic and foreign customers.”
Meanwhile, at AFRO 2023, the largest Agtech & Foodtech event in Korea, domestic startups with global growth potential in Agtech, Foodtech, and Green Bio will exhibit products and services to solve various problems in the agriculture and food industries, Various programs such as conferences discussing the present and future of Agtech and Foodtech and investment briefings (IR competitions) are held. This exhibition is hosted by the Ministry of Agriculture, Food and Rural Affairs and supervised by the Korea Agricultural Technology Promotion Agency, NH Nonghyup, COEX, and the Korea Food Tech Council.
→ Go to AFRO 2023 news special page
