Lala Beauty Cosmetics (CEO An Bo-Rami) announced that it will participate in ‘8 InterCHARM Korea’, which will be held at COEX in Seoul for a total of 30 days from Wednesday, August 9th to Friday, September 1st.
Lala Beauty Cosmetic is a company that launched its own brand, ‘LALARECIPE’, which advocates the so-called ‘Unique Natural Cosmetic’, and has introduced a total of 13 cosmetics lineups to over 40 domestic and overseas markets to date.
In this way, the Lara Recipe brand is based on a firm philosophy about the environment and ethics. Regarding this, the company explained, “We pursue an eco-friendly and ethical brand by using only cruelty-free ingredients in a vegan formula as well as sensuous design and uniqueness that satisfy the sensibility.”
At this exhibition, Lala Beauty Cosmetics will also showcase its Lala Recipe brand products. These products are skin care cosmetics and consist of three lineups: the hemp seed line, which is effective in soothing skin troubles, the yuzu Vita C, which is effective in whitening and improving freckles and blemishes, and the hydrogel mask line.
All products have been excluded from containing 43 types of harmful ingredients, and purified water has been replaced with natural ingredients to enhance nature-friendliness. As a result of these efforts, all of Lala Recipe’s products have been granted the ‘EVE VEGAN’ certification, which is famous for its thorough screening among these vegan certifications and is the only vegan certification agency in the world that undergoes factory inspection.
An official from Lala Beauty Cosmetics said, “We have achieved remarkable results in overseas markets with products that have obtained authoritative licenses from around the world and maximized quality and functionality at the same time,” adding, “Last year, our direct export performance was about 6 times that of the previous year. “It grew, and the increase in export sales was particularly noticeable, especially in the European market,” he explained.
In order to expand the scale of the Lala Recipe brand, which is showing such rapid growth, Lala Beauty Cosmetics plans to further expand its product lineup. An official added, “We plan to launch new anti-aging cosmetics in the fourth quarter of this year, following the mask pack, whitening line, and soothing line that are currently on sale.”
Meanwhile, ‘Intercharm Korea’ is a global beauty and cosmetics exhibition, where more than 50 overseas buyers from 3,000 countries visit every year, discover overseas buyers with purchasing power and invite key players in the potential market. has established itself as a business platform for