THE S Co., Ltd. (CEO Lee Min-gu) will participate in ‘KOBA 5 (16st International Broadcasting, Media, Sound and Lighting Exhibition)’ held at COEX in Seoul from Tuesday, May 19th to Friday, May 2023th. He said he would.
Since its establishment in 2013, THES is a company that has continued research and development on 2D and 3D images, videos, and content, and has provided various devices, software, and related services. As a result, we have secured our own technology and IP (intellectual property rights), including holding 8 domestic patents, 3 design registrations, 8 trademark registrations, and 22 copyright registrations to date.
In particular, we are expanding our services with technology that recognizes the user’s face, hands, and motions based on artificial intelligence (AI) and turns them into AR/MR content. As part of this, ‘MY POSTER’, a commercialized representative service and kiosk platform, is being supplied as a promotional product to many government offices and companies in Korea, and THES plans to accelerate the expansion of supply by introducing this service at KOBA 2023. .
My Poster provides immediate performance based on high-precision facial recognition and hand motion capture technology, and provides a variety of AR stickers to recognize movements such as mouth opening, hand heart, V, and thumbs up to provide dramatic animation effects. This is the explanation of the official.
The goal of the My Poster service is to produce and provide 2D and 3D content by reflecting these technological capabilities and the concepts, characters, and promotional directions of each company and organization as a motif. In addition, by displaying the intended graphics on the screen using augmented reality technology, it has the effect of focusing attention, and can be developed into interactive AR advertisements, events, and cultural experience contents.
An official from The S said, “My Poster is receiving a good response from the field, from children who are curious or from younger age groups who want to take unique and fun photos,” adding, “It has value as an interactive AR advertising medium that goes beyond traditional promotional methods such as billboards.” “It is high, and the promotional effect is excellent as customers find it voluntarily because they are interested in it.”
“In addition, there are various ways to use it, such as improving accessibility by expanding the scope of content sharing with the function of immediately transmitting the captured results, or printing the photo card directly so that users can keep it,” he said. “With these advantages, “We want to showcase My Poster at the exhibition site and let visitors experience it to inform the public of its charm,” he said, explaining the reason for participating in this exhibition.
Meanwhile, the KOBA exhibition, co-hosted by Korea E&X and the Korea Broadcasting Engineers Association, was held for the first time in 1991 to improve domestic broadcasting culture and develop the media, sound, and lighting industries, and is celebrating its 31st anniversary this year. KOBA 2023, held at COEX Halls A, C, and D, presents next-generation broadcasting services and the future of the media, sound, and lighting industries. In particular, during the exhibition period, it provides an opportunity to acquire professional information related to broadcasting and sound through the International Broadcasting Technology Conference hosted by the Korea Broadcasting Engineers Association and the sound-related professional technology seminar hosted by the Korea Sound Artists Association and the Acoustical Society of Korea.