[Las Vegas (USA) = AVING News] Aram Huvis Co., Ltd. (CEO Park Dong-soon) held ‘CES 1’ held in Las Vegas, USA for a total of 5 days from January 8th (Thursday) to 4th (Sunday, local time). He announced that he participated in
Aram Huvis, established in November 2002, has been manufacturing and distributing beauty diagnostic devices for skin, scalp, and hair for more than 11 years. Based on the history and information accumulated while growing together with global beauty companies, we are pursuing the CUSTOMIZED COSMETICS business. We are planning to expand the market starting with partnerships with Korea’s leading hair salon franchises, and are preparing activities to build a system where everyone in the world can use ‘my own hair products’.
Through this, the goal is to provide customized solution products to end consumers, and the official explained that they focused on building a network for this through this exhibition.
‘AI-Scalp Grader (hereinafter AISG)’, introduced at CES 2023, is an artificial intelligence scalp diagnosis device learned based on Aram Huvis’ unique big data and analysis technology. Anyone who wants scalp care can receive customized ingredients divided into 1mg units according to each scalp type.
An Aram Huvis official said, “We learned artificial intelligence with over 20 biometric data collected through our diagnostic devices over the past 10 years. AISG, developed as a result, is a smart system that provides detailed and accurate diagnostic reports simply by taking a photo of the scalp. “For business owners in the beauty industry, our products are a great way to promote their services and persuade consumers,” he said. “In addition, through AISG, ordinary users can also receive accurate data about their scalp condition.” “He explained.
Aram Huvis hair products produced through this AISG technology were introduced as being made with all active ingredients tailored to each individual’s scalp type. Accordingly, an official said, “Solutions and distribution systems for scalp-related issues (dry, oily, sensitive, seborrheic, etc.) were rare worldwide. On the other hand, the scalp and hair loss management market is continuously expanding, and issues such as scalp diseases and hair loss are also gradually emerging, especially among socially active young people. Accordingly, as the demand for individualized care based on accurate diagnostic information is expected to increase, we sought to secure future potential and profitability by combining scalp care systems and solution products.”
He added, “We expect that we will be able to contribute to improving users’ living standards through scalp diagnosis and customized scalp product manufacturing process using Aram Huvis’ artificial intelligence algorithm.”
Aram Huvis also reported its achievements through participation in this CES. With the cooperation of ESTEE LAUDER, our partner company, we have succeeded in introducing the system to two branches in the United States. We are currently operating a pilot project, and we are at the stage where we can discuss visible sales performance through the display and system.
An official said, “There have been many inquiries from not only end consumers who are interested in scalp care products, but also business owners who run beauty-related businesses or care product sales businesses at home and abroad, hoping to quickly introduce the diagnostic system.” AI-SCALP GRADER As it is expected that a large number of customers will be attracted, the demand for diagnostic devices that can be easily used when needed is expected to increase, and the handy small model ECW-CUBE is in the development and release stage. “As AISG becomes a base in the near future, it will be distributed to stores as a pilot project,” he said.
In addition, “We completed a booth visit meeting with officials from LOREAL, P&G, and ESTEE LAUDE, long-time partners of Aram Huvis and global beauty companies, and completed a product-related presentation and a country-by-country survey on the adoption of AISG. “This is essential groundwork for the future supply of AISG and customized scalp cosmetics, and meaningful discussions have progressed beyond the initially expected effects.”
Meanwhile, Aram Huvis services are based on big data and artificial intelligence (AI) technology. In artificial intelligence learning, it is important to accumulate large amounts of data and diverse data. In addition to the data collected independently, Aram Huvis was able to improve the performance of the existing AI model by utilizing open artificial intelligence learning data through the AI-Hub built by the Ministry of Science and ICT and the Korea Intelligence and Information Society Promotion Agency.
The artificial intelligence learning data construction project, hosted by the Ministry of Science and ICT and promoted by the Korea Intelligence and Information Society Promotion Agency, will build a total of 2025 types of data by 1,300 and open it through AI-Hub. This project is becoming a driving force for the growth of domestic artificial intelligence small and medium-sized enterprises and venture companies and startups by resolving the difficulties of constructing high-cost, long-time data. Any citizen can easily download artificial intelligence learning data open to AI-Hub from the AI-Hub website.