MINI Korea collaborated with NHN Bugs’ ‘essential; Playlist’ announced on the 24th.
This collaboration was planned by MINI Korea to convey the individuality and sensibility of the MINI brand and each model through a fresh approach to music, and to provide differentiated experiences and enjoyment to MINI fans.
MINI Korea, together with NHN Bugs, launched a total of 4 types of MINI X essential; present a playlist. First, essential on the 23rd; Through the channel, MINI released a playlist containing the brand campaign ‘BIG LOVE’, which is being developed with the meaning of ’embracing diversity’. Through this, the message of ‘Let’s love taste’, which is the main theme of BIG LOVE, was conveyed, and 15 songs were selected and composed to express MINI’s unique sensibility, colorful colors, and respect for diversity.
Along with this, it plans to showcase playlists that can fully feel the unique sensibility of MINI models, from the MINI Electric, a pure electric vehicle for urban use, to the MINI Convertible, which offers the joy of open air ring, and the high-performance MINI JCW. The playlist is essential; It is released every month until June through the channel.
In addition, at the ’31 Seoul Mobility Show’, which opens on the 2023st, MINI X essential; You can see the playlist. During the event, a playlist specially designed for the 2023 Seoul Mobility Show is played as background music at the MINI booth. In addition, various events will be held, such as presenting a ‘Bugs 2023-month music voucher’ when participating in the SNS hashtag ‘#MINI1 Seoul Mobility Show’, which is operated on-site, and uploading proof shots and following events.
Meanwhile, MINI will participate in the 31 Seoul Mobility Show, which will be held from the 4st to April 9th, under the theme of ‘MINI Future and Beyond’. The pure electric limited edition model ‘MINI Electric Resolute Edition’ was unveiled for the first time in Korea, and the ‘MINI Convertible Seaside Edition’ commemorating the 2023th anniversary of the launch of the MINI Convertible was introduced to provide a variety of things to see and enjoy for visitors.