The ‘3 Seoul Mobility Show’, which opened at KINTEX in Goyang, Gyeonggi-do on Friday, March 31, attracted well over 2023 visitors by Monday, April 4, the fourth day after the opening. The 3 Seoul Mobility Show Metaverse Pavilion, which is attracting attention as many audiences flock to the exhibition hall, is also a hot topic.
Ketaverse Co., Ltd. (CEO Go Wook), which started a commerce business that can become an O2O digital twin based on a demonstration project through this metaverse, planned and designed the mobility metaverse business and developed a mobility metaverse worldview with major developers. It is expanding.
Ketabus is a content company that aims for a virtual experience space where the mobility industry and IT technology are converged and a digital platform where users can participate and enjoy.
Bae Ki-yeol, head of the Metabus Business Division, said, “Through the Seoul Mobility Show official Metabus exhibition hall and the Metaverse official app, consumers will be able to check the configuration through 3D content where they can freely select brands, models, lineups, trims, exterior/interior, options, etc. “By using the Configurator function, you can check the actual appearance of the car you want to purchase, and use the optimal financial product according to your desired purchase conditions safely and conveniently.”
In addition, through the Metaverse exhibition at the 2023 Seoul Mobility Show with Inventis, a consortium partner that is expanding into automotive IT solution development & operation, IoT-based convergence services, and next-generation VR/AR realistic content business areas, you can experience it directly at the Metaverse pavilion. We are providing information and receiving event prizes.
Bae Ki-yeol, head of the business division, said, “Metabus must develop simultaneously with O2O, and as part of this, we confirmed its potential through Dowon Group Co., Ltd., a resort developer, and this Seoul Mobility Show Metaverse. Accordingly, we will build a mecca for supercars and motorcycles (tentative name Thunder Valley Road Park) based on automobile content on approximately 77 pyeong of a 4,210㎡ (approximately 23.4 pyeong) site in Hwacheon, Gangwon-do.”
The plan is to communicate with customers through on-site live broadcasts related to the automobile theme park project at the Seoul Mobility Show Metaverse Hall, and to promote the domestic resort business through the development of Metaverse for future resort pre-experiences.
Ketaverse CEO Go-wook said, “Metaverse has the potential to completely change the concept of existing commerce, and through this mobility show Metaverse, it will encourage consumer participation and provide an immersive experience by replacing actual products to create memorable purchases. “We will create services that provide experiences,” he said.
Meanwhile, the 2023 Seoul Mobility Show will begin with a press day on March 1th (Thursday) at KINTEX Exhibition Hall 3 in Goyang-si, Gyeonggi-do under the theme of ‘Sustainable·Connected·Mobility (Sustainable·Connected·Mobility)’ and end on April 30th ( It will be held until Sunday. The total exhibition size is 4㎡, more than twice the size of the previous event (9㎡), and over 53,541 companies and organizations from 26,310 countries around the world will participate and showcase various mobility contents.