Food tech company Armored Fresh (CEO Oh Kyeong-ah) participated in ‘CES 1’ held in Las Vegas, USA from January 5th to 8th (local time) and successfully concluded the event by promoting the unique technology of domestic vegan cheese to the world. It was announced on the 2023th.
Armored Fresh set up an outdoor booth on the Tech East side of the Las Vegas Convention Center (LVCC) exhibition hall at ‘CES 2023’ and unveiled its self-developed slice-shaped vegan cheese ‘American Slice’.
Armored Fresh’s ‘American Slice’, newly introduced at this event, boasts a high level of flavor that rivals animal cheese. This is a new product ambitiously launched by Armored Fresh to improve the unnatural taste and texture, which were pointed out as chronic problems of existing vegan cheese, and to surpass the stronghold of the ‘cube-shaped vegan cheese’ unveiled at ‘CES 2022’ held earlier.
In particular, this new product has completely improved the texture of existing vegan cheese by focusing on ‘melting’, which refers to the degree to which it melts in heat. To more effectively introduce a new product that is very similar to regular animal cheese, we also introduced grilled cheese toast using vegan cheese slices.
The official explained that the Armored Fresh event booth was crowded with numerous visitors to taste the product during the CES 4 event, which lasted for four days. At the sampling event, which was held with the goal of receiving a total of 2023 visitors, the response on site was enthusiastic, with the daily supply of 1 being sold out early in the morning.
Visitors who visited the site said, “It tastes the same as the toast made with animal cheese that people in North America enjoy,” and “I thought it would be difficult to replace regular cheese because of the stickiness of existing vegan cheeses and because they do not melt at all in the heat, but I am very surprised that they have completely improved this.” He gave a favorable review. In addition, Armored Fresh reported that even before the start of the event, there were a lot of inquiries about store openings and investments from global companies from North America, Europe, and Asia.
Armored Fresh, which successfully completed ‘CES 2023’, is currently located in about 200 large supermarkets in New York and is planning to expand stores throughout the United States and supply American Slice. In addition, starting in mid-January, sales will begin at the company’s official online mall and Amazon, signaling a full-fledged expansion of online sales channels.
Hyemin Cho, head of Armored Fresh’s overseas business team, said, “We are meaningful in being able to participate in ‘CES’ for the second year in a row and promote the excellence of our vegan cheese using domestic technology. We have received a lot of interest in our newly introduced American Slice targeting the North American market. “Thanks to this, we will continue to dominate the market by introducing a lineup of more diverse flavors and forms through continuous research and development,” he said.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.