Edge Artificial Intelligence (AI)-based urban tech startup Motov (CEO Lim Woo-hyuk) held the world’s largest home appliance exhibition held in Las Vegas, USA for a total of 4 days from January 5th (Thursday) to 8th (Sunday, local time). , participated in the IT exhibition ‘CES 2023’.
Motov, which will participate for three consecutive years in 2020 and 2022, is demonstrating the process of collecting and analyzing real-time city data and using it for smart city operation at the Smart City Pavilion of the Las Vegas Convention Center (LVCC), creating a data-based city platform. presented an ideal scenario.
The Edge AI device built into Motov’s display device (VRD: Vehicle Rooftop Device), which is currently installed and operated in over 2,000 taxis in Seoul, Incheon, and Daejeon, collects real-time urban environment and road data to provide information to local governments, It plays a major role in connecting government, businesses, and citizens and creating city administration and business. Motov said that edge AI devices, which are scheduled to be introduced starting in 2023, will enable the implementation of a more advanced smart city platform by adding new functions to existing devices.
In particular, more accurate measurement of the urban environment through multi-channel cameras, detection of dangerous substances and accidents on roads and sidewalks, detection of urban noise and hazards with microphones, and collection of urban environmental data such as temperature, humidity, and illuminance through Internet of Things (IoT) sensors. It seems possible. More than 150 city data collected through devices are used through API (Application Programming Interface) and SDK (Software Development Kit) for real-time accident notification texts from local governments and telecommunication companies, app advertisements for companies and local commercial districts, and time sale promotional events. It is expected that this can be done.
Motov said that at this CES, which introduces the latest trends around the world and showcases future-oriented technologies, Motov will present smart city technology that is not in the distant future, but in the near future. With this year as a turning point, Motov’s potential will be recognized around the world. He announced that he will accelerate business not only domestically but also overseas.
Through attendance at this year’s CES, Motov received project and collaboration proposals from various organizations and companies in many foreign countries. This shows that about 10 national tasks selected by Motov last year can actually be applied overseas, proving that the global competitiveness of Motov smart city solutions is sufficient.
In addition, the Center for Entrepreneurship at the University of Michigan’s College of Engineering selected Motov’s business model as an example of a smart city project and conducted an on-site interview. In addition, we are actively considering Motov’s participation in the largest international mobility exhibition and motor show IAA (Internationale Automobil-Ausstellung) held in Frankfurt, Germany once every two years as a bridgehead to connect smart cities and mobility.
Motov CEO Lim Woo-hyuk said, “Motov, which is creating a new market called urban tech, is building global capabilities by collaborating with various organizations we met through CES.” He added, “We achieved success in promoting the value of the urban tech industry overseas at CES last year. “If we have achieved this, we will focus on delivering our business model overseas at CES2023.”
Motov plans to collaborate and attract investment with various overseas partners in the future, and plans to focus on expanding its business to global cities by confirming its overseas business potential through this CES.
Additionally, in Korea, Motov plans to expand its advertising business based on these data capabilities. The plan is to secure a variety of advertising channels by linking the current taxi exterior installation display (VRD) with taxi wrapping advertisements, bus shelter and sidewalk digital signage, franchise store exterior signage, and rooftop outdoor advertisements.
In addition, it is a real-time advertising operation platform that allows advertisers, media labs, etc. who execute and operate advertisements to directly monitor real-time urban environmental data and floating population to purchase advertisement slots at the desired location and at the desired time to execute advertisements. It is also planned to be implemented within this year.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.