[Las Vegas (USA) = AVING News] “We went through a lot over the past three years, but we did not give up and overcame it. This is because we have always maintained the firm belief that the answer lies with the customer.”
LG President Cho Joo-wan once again emphasized the importance of customers at the ‘LG World Premiere’ conference held at the Mandalay Bay Hotel in Las Vegas, USA on the 2023th (local time), a day before the opening of CES 4.
At the press conference on this day, more than 1,000 attendees, including domestic and foreign reporters, industry officials, and visitors, showed great interest in LG Electronics’ new lineup.
Introducing its innovative achievements, LG Electronics introduced OLED TV, which celebrated its 10th anniversary, the automotive parts solution business, which is on track as a future growth engine after 10 years of challenges, and UP home appliances ‘Mood’ that are evolving to suit individual lifestyles. Up refrigerator’ was cited as an example.
LG Electronics, which surprised the world by introducing the world’s first OLED TV in 2013, revealed that it is not satisfied with the 10th anniversary of its launch and is looking forward to another 10th anniversary. President Cho said, “We launched OLED TV, which no one could have imagined, and were able to provide customers with a new experience. “Through this, LG OLED TV was able to celebrate its 10th year.”
He then announced that he would introduce new innovations in the home appliances field. Among them, the mood-up refrigerator introduced at the conference site is a major example. President Cho said, “No matter how popular a product is, new innovations must continue. “Innovation can only continue if we go beyond the limitations of existing products,” he said.
LG Electronics also provides a new ‘F·U·N’ customer experience. To realize a ‘better life’, we will introduce more diverse life solutions through first, unique, and new services.
At this year’s CES, the ‘healthcare’ field emerged as a new topic. LG Electronics is also expanding its business portfolio in related fields.
President Cho, who emphasized investment in core technologies and cooperation with external parties, said, “We plan to increase investments in core technologies such as AI and 6G, while also focusing our capabilities on areas such as electric vehicle charging, digital health, and web OS-based content services.” No company can handle everything alone. “We are actively seeking collaboration with strategic partners around the world,” he said, citing the case of the North American Innovation Center (LG NOVA) as an example.
LG President Jo Joo-wan surprisedly introduced the best partner at this conference as a way to cooperate to strengthen content services. “We have been working closely with global leaders to secure more content,” he said, introducing Paramount Streaming CEO Tom Ryan as the best partner in this field.
CEO Tom Ryan said, “LG Electronics is a respected global smart TV leader,” and added, “The two companies will expand their partnership and expand content services in the global market.”
In addition, LG Electronics also emphasized the responsibilities and duties of a global corporate citizen. President Cho said, “LG Electronics is focusing its efforts on solving urgent problems facing humanity through our technology.”
Since 2011, LG has held a global IT challenge to help disabled youth improve their information literacy skills, and so far, more than 4,000 students from around the world have participated.
Based on the advice of the Disabled Accessibility Advisory Group, LG Electronics is releasing barrier-free products that can be conveniently used by disabled people. Since last year, we have been operating an ‘Accessibility Advisory Group for the Disabled’ comprised of disabled people and accessibility experts, and by receiving their advice, we are strengthening accessibility by expanding sign language, video, and audio manuals, distributing Braille stickers, and operating a sign language counseling center.
Lastly, President Cho said, “Innovation is not for its own sake, but to make customers smile by providing a truly better life. “LG Electronics will continue to innovate based on the belief that the answer always lies with customers,” he said, once again emphasizing the importance of customers.
Meanwhile, ‘CES’, the world’s largest IT exhibition, is an exhibition where you can understand the trends of the global home appliance industry at a glance. Hosted by the Consumer Technology Association (CTA), it is held every January in Las Vegas, USA. AVING News, which has covered CES for 1 consecutive years, has reported CES news around the world every year since 17, and has been selected as the ‘BEST OF CES’, which selects the best innovative products and technologies, and the ‘BEST OF’, which selects domestic innovative companies. ‘MADE IN KOREA’ was held. In addition, CES on-site issues were vividly conveyed through ‘AVING LIVE’.